7 steps to promote a startup's website

[Dimaeiya333]

If you own a small business, it's important to have a successful website as a fundamental part of your digital strategy. There are some steps you can take, from an inbound perspective, to promote your website with limited resources, make your brand stand out from the competition. Put them into practice!

1. Create brand awareness through social media
Creating brand awareness and building an image that users can identify with is essential for the success of your company, and social media is an ideal and economical way to achieve this.

These platforms allow for a closer relationship with the public like never before, as they allow you to know the public's opinions and reactions to your brand instantly. They also make two-way communication possible, where there is interaction between both parties.

When we start a business, we must optimize resources to be able to scale the business, which is why it is not necessary to have a presence on every social network. The important thing is to be on the right network according to your buyer's persona.

The same users will promote your brand through their social profiles and this will increase the number of visits to your website. Research and analyse which social networks are most suitable for your company and create hyper-personalised content for each one. Don't forget to always direct them to a landing page , so that they can learn more about your offer and get to know your world.

Promote your StartUp website

2. Learn the trade perfectly
Don't expect your site to magically gain visibility: if you want to stand out in cybersp chile mobile phone number list ace, in addition to optimizing content and social media management, you must use digital marketing techniques and take advantage of every trick that contributes to positioning.

SEO positioning is key to promoting your website and attracting traffic. That's why you should train yourself and learn how to create friendly URLs, place tags, choose keywords, add internal and external links, as well as other technical aspects.

Optimizing your positioning in search engines is an arduous and constant task that requires work and perseverance, but can achieve incredible results in attracting users to your website and generating quality potential clients. In fact, on average 60% of a website's traffic corresponds to organic traffic, that is, to those users who arrive through web content well positioned in Google and other search engines.



3. Seduce the public with Content Marketing
Content marketing is still the best way to make a site popular. It is true that there is a lot of competition and that is why it is increasingly important to create interesting, innovative and relevant content for the audience.

How does content marketing help promote your website? It's very simple: as content is shared on social media and users decide to click on it, they are led to your website. If they liked the content, you have a better chance of starting to generate engagement.

Prioritize quality over quantity and play between traditional and innovative