Anker builds its brand in three stages1
Posted: Sun Jan 19, 2025 3:45 am
To be honest, once your account is blocked, no matter how you deal with it, you will inevitably suffer heavy losses. Some big sellers have even directly declared bankruptcy and reorganization, such as Global Easybuy.
Rather than trying to mend the fence after the sheep have been lost, it is better to prepare for a rainy day.
In this bloody "account ban wave", Anker was almost unaffected. Why?
Anker official website
Screenshot source: Anker official website
The reason is simple: comply with platform rules .
Anker has only one site on Amazon and never does anything that would violate the platform's rules, such as fake orders or fake reviews.
Some people may ask: How can you be successful on Amazon without taking any "tricks"?
Maybe Anker can give everyone the answer.
① Product selection
Anker started out as a power bank manufacturer and has always slovenia b2b leads been a minimalist brand, with black and white as the main colors. Why? In fact, this is because Anker has conducted research on the preferences of European and American consumers, and they prefer black products.
Anker's target customer group is very clear, that is, business people. Therefore, whether in product design or in the design of its own store on the e-commerce platform, it basically follows a simple style, and the product shape is basically a square design.
Many sellers imitate Anker, but few can surpass it. If you don't learn the essence of Anker, it will be difficult to surpass it. However, Anker's product selection habits have also reminded many Chinese sellers that it is crucial to conduct consumer research and determine the target customer group before selecting products.
Rather than trying to mend the fence after the sheep have been lost, it is better to prepare for a rainy day.
In this bloody "account ban wave", Anker was almost unaffected. Why?
Anker official website
Screenshot source: Anker official website
The reason is simple: comply with platform rules .
Anker has only one site on Amazon and never does anything that would violate the platform's rules, such as fake orders or fake reviews.
Some people may ask: How can you be successful on Amazon without taking any "tricks"?
Maybe Anker can give everyone the answer.
① Product selection
Anker started out as a power bank manufacturer and has always slovenia b2b leads been a minimalist brand, with black and white as the main colors. Why? In fact, this is because Anker has conducted research on the preferences of European and American consumers, and they prefer black products.
Anker's target customer group is very clear, that is, business people. Therefore, whether in product design or in the design of its own store on the e-commerce platform, it basically follows a simple style, and the product shape is basically a square design.
Many sellers imitate Anker, but few can surpass it. If you don't learn the essence of Anker, it will be difficult to surpass it. However, Anker's product selection habits have also reminded many Chinese sellers that it is crucial to conduct consumer research and determine the target customer group before selecting products.