sign that would be popular and recognizable... complex? And simple? - there are plenty of

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siam00
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Joined: Sun Dec 22, 2024 3:25 am

sign that would be popular and recognizable... complex? And simple? - there are plenty of

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Think of at least one complexexamples: Apple, Windows, Mercedes, etc. Although the last one on this list is quite natural, because car logos are mostly perceived in motion and they are all quickly and easily perceived, but no one runs away from an apple and four multi-colored "squares".

Below are several logos developed by our agency. All of them whatsapp korean number contain a deep idea and reveal the brand metaphor.



Corporate identity rules logos with an idea

Image


Uniqueness, freshness.
Imitation of someone is a losing path in creating a trademark. The style must be unique. It is developed with the purpose of making the brand unique, to make the consumer recognize the company's product among thousands of other offers. Recently, banks have been using geometric shapes, travel companies - as is correct, weave the sun into their symbols. And how should the consumer single out one "sunny" company among hundreds of others that look the same? If the logo uses letters or numbers, then it is worth carefully developing the font, it may not just be "Times new roman" or "Arial", but use in its curves some additional attributes reflecting the purpose of the product, the content of the brand, its special style.

Associativity.
It is not enough for a logo to attract attention and be original. It is important that it evokes strong associations in the minds of consumers related to the company's products and the company itself. It is not at all necessary to use the outlines and shapes of the main product in the logo. If a company is engaged in building houses, it is not at all necessary to make a house out of the letter D , and on the logo of a company producing "toys for adults" to draw... well, you get the idea. It is important to remember that a logo is an image, an image that should evoke strong associations. It should contain some kind of riddle so that the consumer, trying to solve it, evokes these very associations in his head.

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