How to evaluate the performance of your LinkedIn company profile

[Dimaeiya333]

Your LinkedIn company profile is a useful tool for finding prospects, clients and potential employees with great professional quality to fill important positions within your organization. So, have you ever wondered how to evaluate their performance to find out how they are doing? Here we tell you how.

Create a spreadsheet to track the data you will evaluate
In this digital document, create columns with the following titles:

Name of your company.
Reporting period.
Number of followers.
Follower demographics.
Type of publication.
Reach of the post or impressions.
Clicks generated.
Recommendations (or “Likes” received).
Comments.
Number of times it has been shared.
Engagement .
Reference channel.
Learn how to evaluate the performance of your company profile

Analyze the level of engagement of the posts on your page
To access your data, go to “View Admin Pages” and then to “Analytics.” Then, define a time frame, such as the last 30 days, to get the numbers you want, including the number of clicks on posts, number of comments, followers generated, and engagement rate.

Next, click on individual posts to see how many times they were shared and how many impressions they received. You can also see what type of audience took action.

In this first stage of the evaluation, the information you obtain will help you determine the type of content that generates the most interaction, which is essential to create quality information in these formats for your next campaigns.



Measure the traffic LinkedIn generates to your site
For this evaluation, we will use Google Analytics. Open this platform and in your canada mobile phone number list dashboard click on “Click Acquisition”. From there go to “Social” and then to “Network Referrals”.

In this last option, you will see the different social media platforms in which your brand is present. Therefore, write down the data regarding LinkedIn and add it to your worksheet to interpret it.

Based on this information, consider the following for your strategy:

-If your traffic percentage is much lower compared to other media, it probably means that you are wasting visits from a high-quality audience segment, due to the lack of a promotion strategy on this social network. The work then will consist of optimizing your content and the general information of your page, to achieve a greater reach through this medium.

-If, on the other hand, you have a high level of traffic generated on this network, compare this figure with the interaction that your content is generating. Also, use this data to create a strategy that includes original publications for LinkedIn, in addition to those you produce for your website.