To be included in the Register of Advertising Data Operators, it is necessary to meet the criteria established by law. Key requirements include:
having the status of a legal entity with a minimum authorized capital of 200 million rubles;
absence of active liquidation or bankruptcy processes;
clean history of administrative violations and no convictions for managers in the area of economic crimes;
no outstanding debts;
availability of relevant chinese overseas british data package programs and web resources;
the presence of contracts with advertising agents whose total income exceeds 2.5 billion rubles.
The full list of conditions for the selection of operational search activities can be found in the Regulation of the Law.
Advertising Laws
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To obtain the status of an advertising data operator, a company must submit an application to Roskomnadzor. This application must contain:
Name of the organization, full name and position of the representative authorized to act on behalf of the enterprise without a power of attorney.
Company TIN.
Registration number.
Legal address.
The application shall be accompanied by data on the installed software and information on compliance with the ORD criteria. The full list of required documents is specified in the relevant Regulation of the law.
The commission created under Roskomnadzor evaluates the application and decides whether to assign the company the status of ORD. Until a decision is made, the company is considered a candidate for advertising data operators (KORD).
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Current operators of advertising data
Today, seven active advertising data operators provide advertising information processing services. They are at different stages of development: some are still in the development phase, while others are already actively operating. The list of operators will probably be expanded with new participants in the near future. The list of active ORDs is available on the official website of Roskomnadzor. Among them:
"Yandex Advertising Data Operator" (Yandex)
This ORD is integrated into the Yandex system and automatically collects data on advertising activities launched here. Advertisers must fill in the required fields in the Yandex advertising interface, such as Yandex.Direct, to launch a campaign (without this, the campaign cannot be launched).
"VK Advertising Technologies" (VK)
The operating principle of the VK advertising data operator is the same as that of Yandex. When setting up an advertising account, the system requests advertiser information and offers to confirm consent to transfer it to the Unified Register of Internet Advertising (ERIR). A simplified version of submitting information is currently available when working with advertising in VK and MyTarget. There are plans to transfer a similar mechanism to other platforms, including Odnoklassniki, Pulse, etc.
Advertising in VK