What are we talking about? The job description of a product manager defines the requirements for a specialist and the range of his tasks in a specific company. It consists of a description of the employee's functionality, necessary professional skills and qualities.
What to pay attention to? Based on the job description, the company evaluates candidates for the position, but it is also necessary to take into account additional data, for example, soft skills, since the product manager needs constant interaction with both the development team and with clients and business owners.
The article explains:
The essence of the work of a product manager
Product Manager Job Description Tasks
Product Manager Functions
Skills and professional business owner data package qualities of a product manager
Personal qualities of a product manager
General Provisions and Rights in the Product Manager Job Description
Product Manager Job Description Updates
Errors in the Product Manager Job Description
How to create a vacancy for a product manager job description
Frequently asked questions about the product manager job description
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The essence of the work of a product manager
A product manager is a specialist who deals with strategic planning, managing the processes of creating and launching new products. He or she must be creative enough to generate fresh ideas. In addition, the skills of supporting the product after its release to the market will be required.
There are no strict standards for the job description of a product manager. In some companies, the range of tasks of such a specialist includes generating ideas and testing them using A/B testing methods and other research technologies. There are examples when a product manager is focused on continuous improvement of the product. In many companies, their main functions are managing the project roadmap and motivating the participants in the process.
Product Manager
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Depending on the existing team, a product manager can perform all of the above functions or only some of them. In addition, his/her area of responsibility includes managing product recognition and the company's profit growth.
All participants in product-related processes, including enterprise management, developers, marketing and sales specialists, interact with the product manager.
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Professional responsibilities of a product manager
The professional responsibilities of such a specialist include direct participation in all stages of the product life cycle:
Presenting the idea: At this stage, the work of a product manager has much in common with entrepreneurship. In most cases, decisions regarding the future of the product are made collectively by several parties, so it is very important to correctly present the idea and convey its meaning.
Analysis of the target consumer's needs: it is necessary to monitor existing competitors, organize qualitative and quantitative research. For example, segment the target audience (TA) by age and socio-demographic characteristics. Such analysis is necessary to form a portrait of a potential buyer.
Systematization of ideas and ideas about the new product: you should collect the opinions of all department heads of the company. For example, if we are talking about an application, you need to discuss with the project participants the expected time of development of the program and its content. The collected ideas and opinions should be systematized and used to set tasks for the next sprint.
Forming a generalized vision of the product and developing directions for its development: it is necessary to create a specification of a new product or service. Here it is important to clearly indicate the main parameters: what is planned to be created, what goals should be achieved, by what criteria success will be assessed, etc