Use of user location data
Posted: Sat Jan 18, 2025 8:56 am
In 2022, the geolocation market was valued at $16.09 billion, with an estimated annual growth rate of 15.6% by 2030.
Use of location data
Source: shutterstock.com
According to a study by Lawless Research, 84% of marketers already use location data in their marketing and advertising strategies, and 94% plan to expand its use in the future.
These technologies allow businesses amazon data package to send messages to users based on their location. Geolocation data is combined with information from CRM, allowing companies to:
conduct analytics on the frequency of visits to retail outlets;
evaluate purchase statistics across users;
understand the reasons why visitors leave without making a purchase.
These analytics can be a valuable tool for point-of-sale stores such as clothing, electronics, and home appliance stores.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions About Marketing Technologies
Staying up-to-date and aware of the latest trends is becoming a key factor in your business’s competitiveness. Having the right tools and technologies will help you take your business to the next level.
Why does the use of modern marketing technologies require mastering traditional methods?
Modern marketing technologies, corresponding to the current pace of development of society and technical progress, do not deny the importance of traditional methods. Quite the contrary, the successful use of the latest technologies often depends on a deep understanding and ability to apply classical approaches.
Consider, for example, a social media marketing (SMM) specialist. Companies seeking to optimize costs often use the services of freelancers or outsourcing internet agencies to solve certain tasks. In this context, the emphasis can be placed on the use of modern SMM technologies.
In the context of the global trend towards personalization in Internet marketing, the key task of the SMM specialist is to create advertising messages that correspond to the individual characteristics of potential clients. In this context, the capabilities of Big Data analysis and process automation can be useful.
However, to fully utilize these technologies, it is necessary to have a deep understanding of the market, the product, as well as the ability to select the target audience and use value advantages to create unique selling propositions. These basic principles of traditional methods remain an integral part of a successful marketing strategy even when implementing modern approaches.
What do new marketing technologies include?
With the growth of digitalization in the modern world, marketing communications are closely linked to digital technologies. Since the bulk of marketing interactions today take place online, new directions are emerging that are focused exclusively on the Internet environment.
Among them, we can highlight viral marketing, guerrilla (low-budget) marketing, video marketing, mobile marketing, etc., which are narrow specializations in the field of marketing. So, when talking about mobile marketing, they mean a certain set of activities implemented in this area to achieve specific goals.
Modern marketing technologies are often divided into different segments. For example, we can highlight marketing technologies in advertising, which implies a detailed consideration of methods of marketing interaction and impression formation. The entire range of tools and strategies used in these areas constitutes a mosaic field of modern marketing, where each area represents a holistic technological ecosystem.
What are social marketing technologies?
Social marketing technologies are not aimed at increasing sales, but at improving the quality of life of certain groups of people and promoting socially significant ideas. This may include helping those in need, supporting charitable events, calling for environmentally friendly solutions, etc. Large companies actively use social marketing methods to promote ideas that contribute to the improvement of society and the ecosystem. This is one example of how technology can be used not only for commercial but also for social purposes.
Use of location data
Source: shutterstock.com
According to a study by Lawless Research, 84% of marketers already use location data in their marketing and advertising strategies, and 94% plan to expand its use in the future.
These technologies allow businesses amazon data package to send messages to users based on their location. Geolocation data is combined with information from CRM, allowing companies to:
conduct analytics on the frequency of visits to retail outlets;
evaluate purchase statistics across users;
understand the reasons why visitors leave without making a purchase.
These analytics can be a valuable tool for point-of-sale stores such as clothing, electronics, and home appliance stores.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently Asked Questions About Marketing Technologies
Staying up-to-date and aware of the latest trends is becoming a key factor in your business’s competitiveness. Having the right tools and technologies will help you take your business to the next level.
Why does the use of modern marketing technologies require mastering traditional methods?
Modern marketing technologies, corresponding to the current pace of development of society and technical progress, do not deny the importance of traditional methods. Quite the contrary, the successful use of the latest technologies often depends on a deep understanding and ability to apply classical approaches.
Consider, for example, a social media marketing (SMM) specialist. Companies seeking to optimize costs often use the services of freelancers or outsourcing internet agencies to solve certain tasks. In this context, the emphasis can be placed on the use of modern SMM technologies.
In the context of the global trend towards personalization in Internet marketing, the key task of the SMM specialist is to create advertising messages that correspond to the individual characteristics of potential clients. In this context, the capabilities of Big Data analysis and process automation can be useful.
However, to fully utilize these technologies, it is necessary to have a deep understanding of the market, the product, as well as the ability to select the target audience and use value advantages to create unique selling propositions. These basic principles of traditional methods remain an integral part of a successful marketing strategy even when implementing modern approaches.
What do new marketing technologies include?
With the growth of digitalization in the modern world, marketing communications are closely linked to digital technologies. Since the bulk of marketing interactions today take place online, new directions are emerging that are focused exclusively on the Internet environment.
Among them, we can highlight viral marketing, guerrilla (low-budget) marketing, video marketing, mobile marketing, etc., which are narrow specializations in the field of marketing. So, when talking about mobile marketing, they mean a certain set of activities implemented in this area to achieve specific goals.
Modern marketing technologies are often divided into different segments. For example, we can highlight marketing technologies in advertising, which implies a detailed consideration of methods of marketing interaction and impression formation. The entire range of tools and strategies used in these areas constitutes a mosaic field of modern marketing, where each area represents a holistic technological ecosystem.
What are social marketing technologies?
Social marketing technologies are not aimed at increasing sales, but at improving the quality of life of certain groups of people and promoting socially significant ideas. This may include helping those in need, supporting charitable events, calling for environmentally friendly solutions, etc. Large companies actively use social marketing methods to promote ideas that contribute to the improvement of society and the ecosystem. This is one example of how technology can be used not only for commercial but also for social purposes.