Everything you need to know about brand collaborations on Facebook
Posted: Sat Jan 18, 2025 8:43 am
Whether you’re a growing brand or on your way to becoming an influencer, you’re probably familiar with the world of brand collaborations. A brand collaboration is when a brand pays or rewards a creator to produce content using their products .
It can be a product review or a simple video or image of an influencer using the product. Payment can be in cash, but also in other forms. These contents are an excellent way to impact target audiences, in a much more effective way than simple online advertising.
Even if you’re a micro-influencer with a small audience, you can still land brand collaborations. The problem has always been matching the right brands with the right creators . And that’s precisely the problem Facebook is looking to solve with its brand collaboration manager.
Everything you need to know about brand collaborations on Facebook
What is Facebook Brand Partnerships Manager?
Brand Collabs Manager is a tool that helps connect brands with content creators on Facebook and Instagram.
Through this tool, creators develop a portfolio to highlight their interests, the type of content they create, and even a list of specific brands they would like to work with.
Brands, on the other hand, use the manager to search for creators with the right audience, and thus connect directly with those they believe will best fit their marketing strategies.
This tool eliminates the need for brands and creators to search for each other through message indonesia mobile phone number list s that can be missed or ignored. It also helps the right brands and creators find each other more easily, based on real data.
Who can use Brand Collaboration Manager?
You can apply for Brand Collaborations Manager as a creator or as a brand. Here are the eligibility requirements for each.
Everything you need to know about brand collaborations on Facebook
Requirements for creators
To be eligible for Brand Collaborations Manager as a creator, you must meet the following requirements:
Have at least 1,000 followers.
In the past 60 days, you must have at least 15,000 post engagements or 180,000 minutes watched or 30,000 one-minute views for 3-minute videos
Be an administrator of the corresponding page.
Publish in an eligible country.
Comply with branded content policies and partner monetization policies.
Facebook public group admins can also request to manage Brand Collabs as creators. In this case, your group must meet the following requirements:
Have at least 1,000 members.
Be set to public.
Be in an eligible country.
It can be a product review or a simple video or image of an influencer using the product. Payment can be in cash, but also in other forms. These contents are an excellent way to impact target audiences, in a much more effective way than simple online advertising.
Even if you’re a micro-influencer with a small audience, you can still land brand collaborations. The problem has always been matching the right brands with the right creators . And that’s precisely the problem Facebook is looking to solve with its brand collaboration manager.
Everything you need to know about brand collaborations on Facebook
What is Facebook Brand Partnerships Manager?
Brand Collabs Manager is a tool that helps connect brands with content creators on Facebook and Instagram.
Through this tool, creators develop a portfolio to highlight their interests, the type of content they create, and even a list of specific brands they would like to work with.
Brands, on the other hand, use the manager to search for creators with the right audience, and thus connect directly with those they believe will best fit their marketing strategies.
This tool eliminates the need for brands and creators to search for each other through message indonesia mobile phone number list s that can be missed or ignored. It also helps the right brands and creators find each other more easily, based on real data.
Who can use Brand Collaboration Manager?
You can apply for Brand Collaborations Manager as a creator or as a brand. Here are the eligibility requirements for each.
Everything you need to know about brand collaborations on Facebook
Requirements for creators
To be eligible for Brand Collaborations Manager as a creator, you must meet the following requirements:
Have at least 1,000 followers.
In the past 60 days, you must have at least 15,000 post engagements or 180,000 minutes watched or 30,000 one-minute views for 3-minute videos
Be an administrator of the corresponding page.
Publish in an eligible country.
Comply with branded content policies and partner monetization policies.
Facebook public group admins can also request to manage Brand Collabs as creators. In this case, your group must meet the following requirements:
Have at least 1,000 members.
Be set to public.
Be in an eligible country.