But let's see... How can we achieve this in our companies?
In an ideal world, both Marketing and Sales would be part of the same team, responsible for generating revenue and dedicated to attracting, acquiring and retaining customers.
While most companies have not yet taken this step, the importance of working together is becoming increasingly evident:
Defining a clear objective for marketing and sales.
Identifying the same target to aim at with marketing and sales strategies, reaching country area code philippines agreements on the qualification of SQLs (Sales Qualified Leads).
Discussing the insights that salespeople gain from their conversations with customers so that marketing can leverage them as valuable pieces of content to develop.
Smarketing in B2B business
Smarketing is a term that is heard more and more, and it refers precisely to this, the aligned work between sales and marketing. In this way, the sales team will be able to optimize its time, dedicating itself to contacting only those people who are in the purchasing stage, while Marketing is responsible for attracting, nurturing and qualifying contacts who are in the process of awareness and consideration.
It makes sense, right? If we all work towards the same goal, and goals or performance evaluations are set like this, we will achieve a good relationship where we generate and distribute content through different channels to attract contacts, then we feed them with useful information that helps them consider our products or services as the best solution to their needs, and when they reach the purchasing stage, they already know everything about us, our solutions, and they even have an idea of what product they would choose and a price estimate!