#3: How to build an advertising funnel with profile ads on LinkedIn

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To maximize the effectiveness of your LinkedIn ads, it’s crucial to create a wel finland email list l-structured advertising channel using different ad types. The process typically involves three main stages: cold audience targeting, retargeting engaged users, and finally finding hot leads using sponsored message ads.

Start with cold audience targeting and introduce yourself and your expertise using the posts that will get the most attention.

LinkedIn Profile Ads - How to Build an Advertising Funnel Example with LinkedIn Profile Ads
Your thought leadership content should be targeted at users who are unfamiliar with your brand. Use thought leadership ads to promote posts that provide valuable insights or tips that are relevant to your target audience. For example, if you're targeting financial advisors, share marketing tips specific to their industry. This approach helps establish your credibility and attract initial interest from your target audience.

Next, set up remarketing audiences based on interactions with the initial ad. This includes people who have interacted with your posts, visited your company page, or your website. LinkedIn offers remarketing windows of 30, 60, 90, or 180 days, allowing you to tailor your approach to your sales cycle and content strategy. Create separate campaigns for different types of content (thought leadership, social proof, offers) to ensure a diverse mix of content in your remarketing efforts. This variety helps nurture leads and showcases different aspects of your brand or product.

Reserve Sponsored Message ads for users who interact with your content multiple times. This ensures you reach hot prospects who are more likely to convert. These personalized messages can be powerful if used wisely to an audience that is already familiar with your brand.

When it comes to ad interactions and retargeting, it’s important to understand that interactions include clicks, video views, “see more” extensions, reactions, and comments. Depending on your campaign settings, users can see the same ad multiple times. The timing of redirects depends on algorithms and user activity, so it's not always possible to predict when users will see your subsequent content.