Acquisition Activation Retention Referral Revenue These are the phases of the funnel that the growth hacker must analyze to find the points to develop to get the business off the ground . Each single phase must be optimized to identify the flaws and intervene. Let's look at them in detail. Acquisition: Measure and optimize the customer acquisition process In the acquisition stage, the focus is on attracting new users or customers. Key metrics here include: the number of new users or customers, the source of the traffic, the cost per customer acquisition (CAC), the conversion rate.
Optimizing these metrics and attract a larger, more targeted greece consumer mobile number list audience . Activation: Monitor engagement and adoption of your product/service The activation phase is about engaging users with your product or service . This phase is triggered, obviously, when the user performs an action. Key metrics here include: the activation rate, that is, whether they signed up for a newsletter or purchased something, the time spent on the site to find out about the product or service, the rate of completion of key actions, such as registrations, purchases, or downloads. Tracking these metrics can help you understand how effectively users or customers are considering your product or service , how engaged they are, and how much they like the path or ecosystem that leads to conversion.
This stage is vital, because if something isn’t working here, you need to take action before investing in any other part of the funnel! Retention: retain customers and reduce churn rate The retention phase focuses on maintaining existing customers. This is, of course, a phase that depends a lot on the type of product or service, the price and the ways in which it is used. If we are talking about a platform that connects two realities (like Tinder or Fiverr for workers and clients) then it will be in your interest to ensure that users visit it every day.
can help reduce acquisition costs
-
- Posts: 313
- Joined: Tue Jan 07, 2025 4:34 am