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Income growth

Posted: Sat Jan 18, 2025 7:12 am
by Maksudasm
High-quality customer service leads to increased sales. The goal of customer service is to increase the minimum order amount and the "average check". Customer service can be sold/purchased as an independent service.

Let's look at three ways to successfully use this technique.

Increase the minimum order amount

The client is willing to pay more if the service really makes his life easier.

A cafe that offers delivery is guaranteed self employed data package to receive a certain amount for any order: a minimum order amount (say, 500 rubles) can be set as a condition for home delivery. And an ordinary visitor can limit themselves to a cup of coffee. Such customer service standards bring profit from each order.

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Increase the average bill

When the service meets the expectations of customers, they become regulars. Trust in the company and habit do their job – people start buying more.

The company starts with delivering tropical fruits, earns a rating, creates a courier service. Soon it expands its offering and adds dairy, meat and grocery products to the range. Buyers willingly order them, as they are completely satisfied with the quality of customer service: the order is easy to place, the products are delivered quickly.

Sell ​​the service as a separate service

Customer service can be a source of income for a business.

Let's say a person ordered a protective glass for a cell phone. Offer to quickly and efficiently stick it on the gadget for a small fee. The customer agrees, and the seller receives a small profit without any additional costs.

This improvement of service slowly but surely leads to sales growth. At first, there may be costs, for example, for employee training. But already in the process of improvement, customer service begins to pay for them. The volume of services increases, consumers spend more. If customer service standards are met, sales growth can be confidently predicted.

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