How do you know if an online infographic can tell your story?
Posted: Sun Dec 22, 2024 6:02 am
They are attractive, versatile and allow you to get your message across to a large number of people, but unfortunately, they can't solve everything.
Not every story is suitable for becoming an online infographic. In fact, that is why there are bad infographics that fail to attract the audience's attention.
It's funny how many people consider online infographics to be the perfect vehicle for brand storytelling, when that's not always true.
Infographics need to have a solid, coherent story behind them or they won't go anywhere.
In this article I aim to help you determine whether email database lists poland an online infographic is the solution to your problems or if you should look for another content format .
You can tell your story with online infographics if...
To find out if infographics are a good way to tell your company's story, consider the following points.
You need to do pedagogy
Not every company has an easy product, a powerful story and a loyal audience.
If your product or service is complex and requires educating your customers, infographics are for you.
Especially if you work in the B2B sector, with products that are more complex than a screw (which is also complex) and that require explanation.
For example, if I had to explain what AMP technology is to a layman, it would be interesting to consider an infographic, since for those who are not experts in the field it requires several explanations: what is loading speed, how it affects the performance of your website, who developed this technology and how to implement it in WordPress.
Not every story is suitable for becoming an online infographic. In fact, that is why there are bad infographics that fail to attract the audience's attention.
It's funny how many people consider online infographics to be the perfect vehicle for brand storytelling, when that's not always true.
Infographics need to have a solid, coherent story behind them or they won't go anywhere.
In this article I aim to help you determine whether email database lists poland an online infographic is the solution to your problems or if you should look for another content format .
You can tell your story with online infographics if...
To find out if infographics are a good way to tell your company's story, consider the following points.
You need to do pedagogy
Not every company has an easy product, a powerful story and a loyal audience.
If your product or service is complex and requires educating your customers, infographics are for you.
Especially if you work in the B2B sector, with products that are more complex than a screw (which is also complex) and that require explanation.
For example, if I had to explain what AMP technology is to a layman, it would be interesting to consider an infographic, since for those who are not experts in the field it requires several explanations: what is loading speed, how it affects the performance of your website, who developed this technology and how to implement it in WordPress.