MILA: Let's take it one step at a time. Tell me what you're doing to sell with your emails.
YOU: Well look, I have a lead magnet that is bringing me quite a few leads .
MILA: Okay, good.
YOU: Every now and then I chinese overseas europe data send emails with offers, but I almost never get a response.
MILA: Okay. And apart from those emails, what else are you doing?
YOU: What else? Nothing concrete…
MILA: Nothing? Don't you have at least a newsletter ?
YOU: Yeah, well, I send some from time to time, but they don't read them much either.
MILA: Well, let's see. So how do you build trust with your subscribers? And what do you do to stay top of mind between one sales email and the next? And is your list segmented, or do you send the same offers to everyone?
YOU: Uhhhh, how…?
***
Have you felt reflected in this scene?
Well then pay attention, because what I'm going to tell you now is of interest to you.
Contrary to popular belief, having an email marketing strategy does not mean:
Nor have a subscriber list.
Nor send a newsletter when you remember.
Don't overload your list with offers.
No.
A well-planned strategy is something much more complex, and requires:
Understand who your ideal client is, what they need and how you can help them with your solution.
Decide which emails you will send and in what order to get your subscribers to buy from you.
And no, that is not easy: it requires intense work of analysis, planning…
But with this post I'm going to give you a hand.
Here I will tell you the process to design an email marketing strategy.
One that really works.
But first, I want to explain something else to you.