s. Black and white logos claim to be forever in fashion.
Posted: Sun Dec 22, 2024 5:57 am
Logo Design Color Trends 2021 Black and White Classic
Bright colors in logo design
Bold, bright, trendy and bold – revolutionary dazzling colors and unreal color combinations are a great opportunity for a logo to make the desired instant impact. And this is the new logo design trend of 2021, like a sip of sulfuric acid. Yes, this is one of the ways to stand out from the crowd of equally blue logos, the main thing is not to blind potential customers with acidic shades. Perfect for restyling an outdated japan telegram identity.
Analogous color schemes
In contrast to the trend for aggressive colors, analogous color schemes are gaining popularity. In fact, they are studied in the first year of color theory by design students. For those who have not studied color theory, this is a combination of colors that are adjacent to each other on the color wheel. Such colors do not create a contrast (like opposite colors ), but harmonize with each other.
Logo Design Color Trends 2021 Analog Schemes
While analogous color schemes are nothing new, their growing popularity in logo design speaks to designers’ desire to move away from excessive contrast. Color is one of the most important branding tools. It’s a designer’s way of emotionally impacting the consumer. And for me, I think we deserve a little harmony in 2021.
Gradients in Logo Design
Everyone remembers the famous John Fyodor logo. Artemy's AI seems to have found this 2021 trend. I'm not talking about the shape, but about gradients. A gradient, almost like 3D, can add depth, volume and tangible quality to your logo design. This 2021 logo design trend allows the designer to focus on color, keep the viewer engaged, connect one element to another, but always maintain the required instantly recognizable quality inherent in all the best logos. Try to dive into the world of gradient logos. It's a great alternative to flat colors.
Gradients in Logo Design: A Selection of Design Trends 2021
Want to learn more about color combinations? Check out How to Choose Logo Colors : Color Meanings and Examples.
7. Characters in Logo Design
Mascot
Want to get a trendy logo in 2021 – use a character or mascot as a brand mark. The obvious advantage is the personification of the brand through a brand character, a closer emotional connection with the audience and a huge space of options for using your character. Use the character in printing, animation or digital environments. Here is an inspiring selection of using characters in logo design 2021.
Logo Design Trends 2021 Character Mascot
Portrait resemblance
One subset of this trend in logo design is portraits of stunning accuracy. Psychologists agree that people intuitively look for other faces, which is why portraits are useful for establishing an emotional connection in graphic design. The more similar, accurate, and recognizable the faces are, the deeper the connection.
Logo Design Trends 2021 Portrait
That’s why more and more logo designers are turning to portrait illustration in 2021. This approach to logo design creates a more realistic representation of the brand. After all, brands are created by people and for people. The technique ranges from flat 2D portraits to detailed renderings of every hair and wrinkle.
Strange characters
Another variation of this logo design trend is the exaggerated, cartoonish depiction of characters. There is a rise in logos that represent witty, if sometimes bizarre, concepts. It could be a rat playing doctor, or a flamboyant dandy with doughnuts. Ultimately, these quirky designs make customers feel like they have found a friend, not a brand.
Logo Design Trends 2021 Weird Characters
8. Animated logos
The profession of a motion designer is becoming more and more popular. Just a couple of years ago, there was a similar trend for the profession of an illustrator. Using animation and especially micro-animation on websites is becoming almost a mandatory condition when creating a site . And when there is an opportunity to breathe life into a logo, give it a new sound, tell a short story - who would refuse such an opportunity? And of course, animation attracts the attention of consumers and arouses interest. What else do you need to popularize your brand? This is one of the design trends that shows that your logo is relevant and moving in the right direction.
Static movement
But every trend has its followers and those who challenge it. More and more designers are contrasting animation with logos that have a sense of movement within still objects.
Logo Design Trends 2021 Dynamics
It is a variety of liquid shapes, splashes, particles and lines that imitate action. For companies that strive for innovation, such as IT brands, this is one of the key trends that is sure to make a splash. Such logos remind consumers that a brand is more than a product or service: it is a living being.
While the trends of the pandemic year 2020 were focused on finding new meanings through new technologies, the general theme of the trends of 2021 seems to be innovation in an attempt to establish a closer connection with the consumer. To turn the consumer into a viewer. The past year may have brought a lot of restrictions, but designers continue to create, combining classic techniques, minimalism, simple shapes and symmetry. There is a strong feeling that the logos of the future are striving for some kind of purity. We will see. It's all in our hands!
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Bright colors in logo design
Bold, bright, trendy and bold – revolutionary dazzling colors and unreal color combinations are a great opportunity for a logo to make the desired instant impact. And this is the new logo design trend of 2021, like a sip of sulfuric acid. Yes, this is one of the ways to stand out from the crowd of equally blue logos, the main thing is not to blind potential customers with acidic shades. Perfect for restyling an outdated japan telegram identity.
Analogous color schemes
In contrast to the trend for aggressive colors, analogous color schemes are gaining popularity. In fact, they are studied in the first year of color theory by design students. For those who have not studied color theory, this is a combination of colors that are adjacent to each other on the color wheel. Such colors do not create a contrast (like opposite colors ), but harmonize with each other.
Logo Design Color Trends 2021 Analog Schemes
While analogous color schemes are nothing new, their growing popularity in logo design speaks to designers’ desire to move away from excessive contrast. Color is one of the most important branding tools. It’s a designer’s way of emotionally impacting the consumer. And for me, I think we deserve a little harmony in 2021.
Gradients in Logo Design
Everyone remembers the famous John Fyodor logo. Artemy's AI seems to have found this 2021 trend. I'm not talking about the shape, but about gradients. A gradient, almost like 3D, can add depth, volume and tangible quality to your logo design. This 2021 logo design trend allows the designer to focus on color, keep the viewer engaged, connect one element to another, but always maintain the required instantly recognizable quality inherent in all the best logos. Try to dive into the world of gradient logos. It's a great alternative to flat colors.
Gradients in Logo Design: A Selection of Design Trends 2021
Want to learn more about color combinations? Check out How to Choose Logo Colors : Color Meanings and Examples.
7. Characters in Logo Design
Mascot
Want to get a trendy logo in 2021 – use a character or mascot as a brand mark. The obvious advantage is the personification of the brand through a brand character, a closer emotional connection with the audience and a huge space of options for using your character. Use the character in printing, animation or digital environments. Here is an inspiring selection of using characters in logo design 2021.
Logo Design Trends 2021 Character Mascot
Portrait resemblance
One subset of this trend in logo design is portraits of stunning accuracy. Psychologists agree that people intuitively look for other faces, which is why portraits are useful for establishing an emotional connection in graphic design. The more similar, accurate, and recognizable the faces are, the deeper the connection.
Logo Design Trends 2021 Portrait
That’s why more and more logo designers are turning to portrait illustration in 2021. This approach to logo design creates a more realistic representation of the brand. After all, brands are created by people and for people. The technique ranges from flat 2D portraits to detailed renderings of every hair and wrinkle.
Strange characters
Another variation of this logo design trend is the exaggerated, cartoonish depiction of characters. There is a rise in logos that represent witty, if sometimes bizarre, concepts. It could be a rat playing doctor, or a flamboyant dandy with doughnuts. Ultimately, these quirky designs make customers feel like they have found a friend, not a brand.
Logo Design Trends 2021 Weird Characters
8. Animated logos
The profession of a motion designer is becoming more and more popular. Just a couple of years ago, there was a similar trend for the profession of an illustrator. Using animation and especially micro-animation on websites is becoming almost a mandatory condition when creating a site . And when there is an opportunity to breathe life into a logo, give it a new sound, tell a short story - who would refuse such an opportunity? And of course, animation attracts the attention of consumers and arouses interest. What else do you need to popularize your brand? This is one of the design trends that shows that your logo is relevant and moving in the right direction.
Static movement
But every trend has its followers and those who challenge it. More and more designers are contrasting animation with logos that have a sense of movement within still objects.
Logo Design Trends 2021 Dynamics
It is a variety of liquid shapes, splashes, particles and lines that imitate action. For companies that strive for innovation, such as IT brands, this is one of the key trends that is sure to make a splash. Such logos remind consumers that a brand is more than a product or service: it is a living being.
While the trends of the pandemic year 2020 were focused on finding new meanings through new technologies, the general theme of the trends of 2021 seems to be innovation in an attempt to establish a closer connection with the consumer. To turn the consumer into a viewer. The past year may have brought a lot of restrictions, but designers continue to create, combining classic techniques, minimalism, simple shapes and symmetry. There is a strong feeling that the logos of the future are striving for some kind of purity. We will see. It's all in our hands!
Did you like the article? Stay up to date with new articles about marketing and advertising!
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Share with friends