Before introducing a new product or service to the market, companies and marketing specialists analyze future buyers: they study their lifestyle, socio-demographic background, main problems, aspirations, lifestyle, financial capabilities and expected price categories. Later, they group consumers by key parameters: age, income level, preferred products.
People differ in many ways, and it is impossible to satisfy everyone's needs, especially when it comes to age differences. To more accurately cover requests, a detailed consumer profile is created. Let's take, for example, women aged 20 to 35, with a stable monthly income of 50,000 rubles, in a relationship and doing office work. By studying their preferences and needs, specialists determine the price category of the product: economy, mid-range, premium, luxury. Based on the study, the product is manufactured.
Depending on the country, the price chinese malaysia phone number list of goods can vary significantly. In August 2021, the average income in Russia was 52,355 rubles, which is equivalent to $737, while in the United States it was an average of $4,243 (301,253 rubles). At the same time, the iPhone 13 Pro costs $999 in a foreign retailer, and its price in Russia reaches 99,990 rubles. Based on the average income, a US resident can afford to buy four such devices, while for a Russian such a purchase remains unattainable. Consequently, having an iPhone in Russia is considered an indicator of high social status, while in America it is an everyday product.
What is important for the premium segment
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What is important for the premium segment
For customers interested in premium products, the following matters:
The fame and reputation of a brand or product is not just a purchase for consumers, but an investment in their social status, emphasizing their difference from others.
Use of advanced technologies – representatives of the premium segment strive not only to use the latest achievements in the world of gadgets, but also to show them to others.
The exclusivity of the product, which makes the client stand out from the crowd, demonstrating that such things are not for everyone.
High level of quality – emphasis on the materials of the product or the professionalism of specialists, if we are talking about the provision of services.
Personalized service during the purchase process – the client is relieved from having to wait in line, he is provided with a personal manager, which saves time.
After-sales service is excellent – the buyer is confident in a quick and high-quality solution to possible problems after the purchase.