Look for the following stories or experiences:
Posted: Sat Jan 18, 2025 5:35 am
Remember, you’re looking for qualities that resonate with your target audience, not just qualities that you consider important in yourself. The goal is to find the intersection between what makes you unique and the qualities your audience values.
#3: Find the intersection between understanding your audience and yourself
Once you know your audience and yourself, it’s time czech republic email list to find the intersection of these elements. This is where the magic of your brand video comes in.
Show how you understand your audience’s challenges
Show why you are qualified to help them
Highlight the core values of your brand that you share with your audience
This "story library" process involves making a list of all the stories that might create an emotional connection with your audience. You'll then choose the one or two most powerful stories to include in your branded video.
For example, one of Mariana’s clients teaches podcasting. While this client didn't tell a personal story about starting her podcast, they focused on her love for systems and organizations. They told anecdotes about her childhood of arranging markers in rainbow order and her love of jigsaw puzzles, connecting these traits to her ability to help clients create organized, successful podcasts.
#3: Find the intersection between understanding your audience and yourself
Once you know your audience and yourself, it’s time czech republic email list to find the intersection of these elements. This is where the magic of your brand video comes in.
Show how you understand your audience’s challenges
Show why you are qualified to help them
Highlight the core values of your brand that you share with your audience
This "story library" process involves making a list of all the stories that might create an emotional connection with your audience. You'll then choose the one or two most powerful stories to include in your branded video.
For example, one of Mariana’s clients teaches podcasting. While this client didn't tell a personal story about starting her podcast, they focused on her love for systems and organizations. They told anecdotes about her childhood of arranging markers in rainbow order and her love of jigsaw puzzles, connecting these traits to her ability to help clients create organized, successful podcasts.