Each product has its own life cycle, which consists of several main stages:
Posted: Sat Jan 18, 2025 5:22 am
The initial period is characterized by the emergence of a new idea, which is analyzed from the point of view of production and expected quality parameters. During this period, marketing research is conducted to assess the demand for a new product among consumers.
The stage of introduction into production begins with an accurate assessment of the product's potential before launching its mass production. Samples are formed. Marketing research at this stage allows us to assess the operational qualities of the product, as well as make changes to the production and sales process.
At the market creation stage, the quality of products and consumer attitudes towards goods are studied. These data allow developing a sales development strategy.
Each product is created taking into chinese overseas british data package account the needs of the consumer. In this regard, the following parameters are important:
Functional utility. Determines how well a product meets its intended purpose and whether it can effectively perform its functions.
Operational safety. The use of the product must not lead to accidents. The product must not contain substances harmful to health and the environment.
Convenience. Determines the level of comfort when using the product.
Aesthetic characteristics. This includes the appearance of the product, which should be attractive and meet the consumer's tastes.
Reliability. Includes the durability of the product and the possibility of its repair.
Attention to customers
Source: shutterstock.com
Technical characteristics are divided into several groups:
Design features. This refers to the dimensions, presence of certain elements and various technical solutions.
Composition and structure indicators. They evaluate the presence of various chemical substances in the product. For example, this could be the percentage of additives in materials. These characteristics can affect the quality and durability of the product.
Use of raw materials. Characterizes the features of the production process, including the raw materials, materials and components used. This helps determine the cost-effectiveness of production and the level of costs for manufacturing the goods.
Economic parameters of quality reflect costs, income and other economic parameters. To assess the profitability of production, it is necessary to consider the following:
Income that reflects the level of profitability of a business.
Costs associated with various aspects of production, sales, and provision of after-sales and warranty service.
Wholesale and retail prices.
The stage of introduction into production begins with an accurate assessment of the product's potential before launching its mass production. Samples are formed. Marketing research at this stage allows us to assess the operational qualities of the product, as well as make changes to the production and sales process.
At the market creation stage, the quality of products and consumer attitudes towards goods are studied. These data allow developing a sales development strategy.
Each product is created taking into chinese overseas british data package account the needs of the consumer. In this regard, the following parameters are important:
Functional utility. Determines how well a product meets its intended purpose and whether it can effectively perform its functions.
Operational safety. The use of the product must not lead to accidents. The product must not contain substances harmful to health and the environment.
Convenience. Determines the level of comfort when using the product.
Aesthetic characteristics. This includes the appearance of the product, which should be attractive and meet the consumer's tastes.
Reliability. Includes the durability of the product and the possibility of its repair.
Attention to customers
Source: shutterstock.com
Technical characteristics are divided into several groups:
Design features. This refers to the dimensions, presence of certain elements and various technical solutions.
Composition and structure indicators. They evaluate the presence of various chemical substances in the product. For example, this could be the percentage of additives in materials. These characteristics can affect the quality and durability of the product.
Use of raw materials. Characterizes the features of the production process, including the raw materials, materials and components used. This helps determine the cost-effectiveness of production and the level of costs for manufacturing the goods.
Economic parameters of quality reflect costs, income and other economic parameters. To assess the profitability of production, it is necessary to consider the following:
Income that reflects the level of profitability of a business.
Costs associated with various aspects of production, sales, and provision of after-sales and warranty service.
Wholesale and retail prices.