provide added value that promotes customer retention and loyalty

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improve NPS (Net Promoter Score) and encourage word-of-mouth recommendations;
optimize metrics in areas related to the marketing of products and services.
Loyalty marketing campaigns, beyond the objectives set out above, require armenia phone number resource customer relationship planning, since it is through this close interaction that the conditions for generating loyalty can be created.

Why do loyalty marketing?
If after everything we have explained to you, you still don't see why loyalty marketing would be a special or decisive resource in your business, don't worry, below we will show you the reasons why you should start considering it for your strategies.

Reduce costs : through this strategy, customer acquisition can be a much more economical task for your business, allowing you to save up to 5 times the cost of obtaining a new customer and increase business profits by up to 95% according to Harvard Business Review .
Collect and deploy data : Loyalty marketing automation allows businesses to track their customers and detect consumer habits and behavior to gain valuable insights that can be used to create effective strategies, reward systems, personalized offers, and much more.
Cross and up-selling : cross-selling is the initiative of offering similar products to customers and up-selling is the sale of products of a higher value; two strategies that can be carried out thanks to loyalty marketing by nurturing brand awareness strategies by up to 25% according to Bain & Company .