nalytics tool that allows you to track and understand the behavior of a customer throughout their entire life cycle. In addition, it is capable of tracking and analyzing very specific actions, as well as knowing in detail the philippines whatsapp number facebook performance of advertising campaigns through very specific metrics, which makes it much easier to make decisions based on reliable data.
Kissmetrics

Crazy Egg
Crazy Egg is also very useful for advertising audits, although in this case it is specifically focused on the UX within a website. For this very reason, it offers heat maps, recordings of user sessions and other data that allow a much deeper understanding of visitor behavior. Taking this into account, this tool is ideal for those companies that want to improve the results of their advertising campaigns by understanding and improving the user experience.
Crazy Egg
SEO Tools
SEMrush
Semrush is a very popular tool for managing a brand's presence in digital media and managing content marketing, as well as being used very frequently in advertising audits. Through it, both paid and organic advertising campaigns can be analyzed and information can be obtained about the keywords that are generating traffic, advertising expenses or the strategy that the competition is following. It also performs analysis and evaluations of ads, which allows the campaign to be adjusted accordingly. It is undoubtedly a very useful tool for optimizing an advertising strategy.
Semrush