Where to Focus Your Work as You Prepare for the New Analytics Status Quo
Posted: Sun Dec 22, 2024 5:38 am
Today, months after Universal Analytics expired, many companies are still frantically searching for information about Universal Analytics and GA4. And that’s probably why you’re reading this sentence.
With several years of experience in migrating to GA4 behind us,Stilverso saudi arabia whatsapp number Full-Digital Agency is ready to help you understand what needs to happen in the coming months. By the end of this article, you will have a better understanding of:
How to ensure continuity for your business, your data and your analytics workflow
How Further Delays in Migrating to GA4 Will Affect Your Business
Ready? Let's get started.
Why Should You Care About GA4 (Even If You Don't Care About GA4) ?
Let's start with some context.
Google Analytics has become the most widely adopted platform in its industry for an impressive 17 years, and for 10 of those years, Universal Analytics has been king. If you worked in web analytics, you worked with this platform.
So it’s no surprise that when Google announced that Universal Analytics was being phased out and replaced by a new “GA4,” everyone in the web analytics space started to worry. This is a significant shift for many companies, as Universal Analytics is so deeply ingrained in what we do.
With several years of experience in migrating to GA4 behind us,Stilverso saudi arabia whatsapp number Full-Digital Agency is ready to help you understand what needs to happen in the coming months. By the end of this article, you will have a better understanding of:
How to ensure continuity for your business, your data and your analytics workflow
How Further Delays in Migrating to GA4 Will Affect Your Business
Ready? Let's get started.
Why Should You Care About GA4 (Even If You Don't Care About GA4) ?
Let's start with some context.
Google Analytics has become the most widely adopted platform in its industry for an impressive 17 years, and for 10 of those years, Universal Analytics has been king. If you worked in web analytics, you worked with this platform.
So it’s no surprise that when Google announced that Universal Analytics was being phased out and replaced by a new “GA4,” everyone in the web analytics space started to worry. This is a significant shift for many companies, as Universal Analytics is so deeply ingrained in what we do.