They are no longer interested in receiving salespeople
Posted: Sun Dec 22, 2024 5:31 am
70% of Industrial/B2B customers are autonomous in their digital journey , according to the sales enablement book Aligned to Achieve.
The search for a solution to their needs, from the moment they arise until they are clear about who could solve them, is completely autonomous and digital. They will only make a call or establish an initial contact when they are clear that your company can help them.
This drastic change has meant that digital visibility taiwan telegram group link is essential if you want to be found and taken into account.
The importance of a good B2B Content Marketing Strategy
All branded content should be available and customized on the channels your market supports, not the ones your company prefers. The same goes for sales enablement content.
In order for a company that intends to purchase a product or service to perceive your value proposition as the best, you must be in the right place, at the right time and providing them with the right content. To achieve this, B2B Digital Marketing is essential.
The search for a solution to their needs, from the moment they arise until they are clear about who could solve them, is completely autonomous and digital. They will only make a call or establish an initial contact when they are clear that your company can help them.
This drastic change has meant that digital visibility taiwan telegram group link is essential if you want to be found and taken into account.
The importance of a good B2B Content Marketing Strategy
All branded content should be available and customized on the channels your market supports, not the ones your company prefers. The same goes for sales enablement content.
In order for a company that intends to purchase a product or service to perceive your value proposition as the best, you must be in the right place, at the right time and providing them with the right content. To achieve this, B2B Digital Marketing is essential.