The statistics below further underscore the importance of having a clear return policy.
Posted: Sun Dec 22, 2024 5:19 am
How to solve it?Just as with the rise of cybersecurity threats, there has also been a rise in community-driven rating and social proof display models. These are security seals, security assurances, etc. that the customer recognizes and reassures through instant verification.
A classic example of such security symbols are SSL certificates, which give the website an HTTPS suffix and a padlock symbol. They help reduce cases of shopping cart abandonment due to security concerns.
Image courtesy of Amazon
Image courtesy of Amazon
Ensuring the security of a website is often an afterthought. But it is something that you have to plan for yourself at the beginning. It is best to do this in the design phase of e-commerce website development .
5. Unclear return conditions
At least 40% of shoppers buy items with the intention of uk number list returning them. Unfortunately for online retailers, returns are an integral part of e-commerce. In fact, shoppers always pay close attention to the return policy before deciding to purchase an item.
A return policy that is not easily accessible or has unclear terms will result in cart abandonment. Shoppers want to be assured that there is a clear return policy - one that makes it easy for them to return the goods they don't like and request a refund.
How to solve it?
For a small online store that sells a specific group of products, it is easier to set a blanket return policy. The return policy could exclude some items while setting a minimum time period within which the return should be initiated.
For an online store with multiple vendors, the return policy could be defined separately for each vendor. The same should also be displayed near each product. This should help customers make informed decisions.
Conclusion
In 2020 and the years to come, online shopping is like electricity. Without it, there is no life. It is not a lifestyle, but a means of survival. Despite the increase in online shopping, retailers still have to contend with the threat of cart abandonment. It is not possible to eliminate cart abandonment. However, one can certainly try to take measures to mitigate it.
A classic example of such security symbols are SSL certificates, which give the website an HTTPS suffix and a padlock symbol. They help reduce cases of shopping cart abandonment due to security concerns.
Image courtesy of Amazon
Image courtesy of Amazon
Ensuring the security of a website is often an afterthought. But it is something that you have to plan for yourself at the beginning. It is best to do this in the design phase of e-commerce website development .
5. Unclear return conditions
At least 40% of shoppers buy items with the intention of uk number list returning them. Unfortunately for online retailers, returns are an integral part of e-commerce. In fact, shoppers always pay close attention to the return policy before deciding to purchase an item.
A return policy that is not easily accessible or has unclear terms will result in cart abandonment. Shoppers want to be assured that there is a clear return policy - one that makes it easy for them to return the goods they don't like and request a refund.
How to solve it?
For a small online store that sells a specific group of products, it is easier to set a blanket return policy. The return policy could exclude some items while setting a minimum time period within which the return should be initiated.
For an online store with multiple vendors, the return policy could be defined separately for each vendor. The same should also be displayed near each product. This should help customers make informed decisions.
Conclusion
In 2020 and the years to come, online shopping is like electricity. Without it, there is no life. It is not a lifestyle, but a means of survival. Despite the increase in online shopping, retailers still have to contend with the threat of cart abandonment. It is not possible to eliminate cart abandonment. However, one can certainly try to take measures to mitigate it.