Digital PR and SEO best practices
Posted: Wed Jan 15, 2025 5:39 am
Now, does this mean that all mentions in digital media are good for SEO? Not really. The effectiveness of your Digital PR plan will depend on aspects such as quality, naturalness and specificity.
Here are some best practices to get you started in the world of digital public relations on the right foot.
Create valuable content
To land the best publishing deals, you need to deliver valuable content to publishers. But what factors determine what is “valuable” and what is not?
Reviewing Google's guidelines , you will find some important points that the search algorithm associates with quality and relevance, such as:
The good use of keywords and synonyms.
The validity of the content (when it was last updated or whether it is still useful to the end user).
The expertise, authority and reliability of the content.
Just to give you an idea, “Why” posts , “What” posts , and infographics receive 25.8% more links compared to “How To” posts and videos .
In addition, long texts get on average 77.2% more links than short articles.
Search for relevant links
Link relevance is very important for Google. The total number of links does not matter for the search algorithm, on the contrary, a single relevant link can have more impact than millions of low-quality links.
So, part of ensuring a good strategy is making sure that the publications you target offer links that are doctors email list relevant to your brand and topic focus. Here are some tips to help you choose the best option:
Research the journalists, editors or the editor in charge.
Read previous articles and analyze the direction of the medium.
If you find a post that fits your brand's goals perfectly, consider working out a deal to include links to this already published content.
Choose your landing page wisely
Depending on the SEO goals you have set for your website, you need to evaluate whether it makes sense to generate links to a main or underlying page, always considering the content that the reader/prospect will see.
For example, there may be a specific set of products you want to sell more of, perhaps based on:
Profit margins
Availability in stock
Whatever the case, the final destination must be consiste
Here are some best practices to get you started in the world of digital public relations on the right foot.
Create valuable content
To land the best publishing deals, you need to deliver valuable content to publishers. But what factors determine what is “valuable” and what is not?
Reviewing Google's guidelines , you will find some important points that the search algorithm associates with quality and relevance, such as:
The good use of keywords and synonyms.
The validity of the content (when it was last updated or whether it is still useful to the end user).
The expertise, authority and reliability of the content.
Just to give you an idea, “Why” posts , “What” posts , and infographics receive 25.8% more links compared to “How To” posts and videos .
In addition, long texts get on average 77.2% more links than short articles.
Search for relevant links
Link relevance is very important for Google. The total number of links does not matter for the search algorithm, on the contrary, a single relevant link can have more impact than millions of low-quality links.
So, part of ensuring a good strategy is making sure that the publications you target offer links that are doctors email list relevant to your brand and topic focus. Here are some tips to help you choose the best option:
Research the journalists, editors or the editor in charge.
Read previous articles and analyze the direction of the medium.
If you find a post that fits your brand's goals perfectly, consider working out a deal to include links to this already published content.
Choose your landing page wisely
Depending on the SEO goals you have set for your website, you need to evaluate whether it makes sense to generate links to a main or underlying page, always considering the content that the reader/prospect will see.
For example, there may be a specific set of products you want to sell more of, perhaps based on:
Profit margins
Availability in stock
Whatever the case, the final destination must be consiste