The black hat SEO technique of “cloaking” is mysterious.

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Here's a look at 5 techniques for doing black hat SEO:

Cloaking

Cloaking occurs when two versions of a page are benin phone data created when only one should be created.

One of the pages is created for users and the other for search engines.

By redirecting visitors to a different IP address than search engines, the content of the presented page is altered depending on the audience it is brought to. The content of a page tricks search engines into ranking them based on their targeted keywords, while in reality the content displayed to users does not reflect those keywords they typed.

Plagiarism
As simple as it may seem, content duplication is the act of plagiarizing another website’s work. Just like getting caught in elementary school, it’s just as damaging in the world of SEO .

Search engines look for unique content in their ranking process, so duplicating content directly affects rankings for you and the owner of the content you are copying from.

Do your job!

Hidden text
This Black Hat SEO technique refers to the text and links of a page’s content that is invisible to the user, but visible to the search engine crawling the page. This allows those doing this type of SEO to reap the benefits of having certain content on a page without actually having to present it to anyone to see. Search engines would still rank the pages as if this content were actually on the page, providing an illegitimate ranking.