Key Resources
Posted: Sun Jan 12, 2025 7:49 am
How can your brand and products be unique to the consumer? Determine whether you have enough time and money, whether you need more staff, and business contacts may also be helpful.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Customer Relationships
When forming this block, you need to pay attention to the following points:
What format of interaction shandong phone data with the client will meet his expectations? For example, the consumer plans to seek advice from your representatives in person or online, or he makes a purchase decision independently, through logical judgments. Finally, the client may view your business as based on automated systems and using artificial intelligence mechanisms that can better understand the user's problems.
Does this format take into account the specifics of doing business? Let's say if it is important for the buyer to communicate live, and your service is completely automated and occurs without the participation of managers, then you will have to make certain adjustments.
What are the costs associated with implementing a suitable interaction format? If the client is attracted by the idea of seeing a product presentation in virtual reality, your company may not be ready for such an investment. You should consider other options, such as 3D animation on the site.
Will the scope of the selected interaction format expand?
Distribution channels
At this stage, you should determine how your products will be sold. In doing so, rely on competitors' models, your own capabilities, and find out how it will be more convenient for customers to purchase your product:
directly or through intermediaries,
online or offline,
wholesale or retail, etc.
Key partners
You need to not only describe your partners and areas of joint work, but also draw a conclusion about what benefits they can derive from cooperation with you. There are several options: cost reduction, sales expansion, etc. Additional arguments in favor of cooperation contribute to strengthening your relationship.
Costs
In this block, you need to list all costs (variable and fixed) that may arise during your business, including rent, website development, staff salaries, and tax payments.
It is also recommended to answer two questions:
Which group of expenses is the most significant?
Which resources require the greatest investment, and are they those that are critical to the project?
The key is to identify the cost categories that are of primary importance and find ways to optimize them. If you are unable to limit these costs, reduce expenses in other, less significant items.
Costs
Source: shutterstock.com
Based on the findings, you can, for example, stop investing in production automation and focus on improving product quality.
Income
This structural block of the business model according to Osterwalder includes the following information:
What features of your product encourage customers to buy? This could be high quality, fast delivery, design, etc.
How will the payment be made? Is it suitable for customers?
What is the share of each product in the firm's total revenue?
The type of income generation, or financial model, is also indicated here:
Sale or lease of assets.
Sale of a license (for the release of a certain product, use of software, etc.)
Selling a subscription (for software, service, application, service).
Commission model.
Royalty for use (franchise).
Advertising (most often embedded in digital products - online publications, applications).
White label sales (production of third-party brand products).
Mixed type.
Recommended articles on this topic:
How to Calculate Conversion: 3 Proven Options
Sales Triggers That Have Never Failed
How to get contacts from a client: the most effective meth
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Customer Relationships
When forming this block, you need to pay attention to the following points:
What format of interaction shandong phone data with the client will meet his expectations? For example, the consumer plans to seek advice from your representatives in person or online, or he makes a purchase decision independently, through logical judgments. Finally, the client may view your business as based on automated systems and using artificial intelligence mechanisms that can better understand the user's problems.
Does this format take into account the specifics of doing business? Let's say if it is important for the buyer to communicate live, and your service is completely automated and occurs without the participation of managers, then you will have to make certain adjustments.
What are the costs associated with implementing a suitable interaction format? If the client is attracted by the idea of seeing a product presentation in virtual reality, your company may not be ready for such an investment. You should consider other options, such as 3D animation on the site.
Will the scope of the selected interaction format expand?
Distribution channels
At this stage, you should determine how your products will be sold. In doing so, rely on competitors' models, your own capabilities, and find out how it will be more convenient for customers to purchase your product:
directly or through intermediaries,
online or offline,
wholesale or retail, etc.
Key partners
You need to not only describe your partners and areas of joint work, but also draw a conclusion about what benefits they can derive from cooperation with you. There are several options: cost reduction, sales expansion, etc. Additional arguments in favor of cooperation contribute to strengthening your relationship.
Costs
In this block, you need to list all costs (variable and fixed) that may arise during your business, including rent, website development, staff salaries, and tax payments.
It is also recommended to answer two questions:
Which group of expenses is the most significant?
Which resources require the greatest investment, and are they those that are critical to the project?
The key is to identify the cost categories that are of primary importance and find ways to optimize them. If you are unable to limit these costs, reduce expenses in other, less significant items.
Costs
Source: shutterstock.com
Based on the findings, you can, for example, stop investing in production automation and focus on improving product quality.
Income
This structural block of the business model according to Osterwalder includes the following information:
What features of your product encourage customers to buy? This could be high quality, fast delivery, design, etc.
How will the payment be made? Is it suitable for customers?
What is the share of each product in the firm's total revenue?
The type of income generation, or financial model, is also indicated here:
Sale or lease of assets.
Sale of a license (for the release of a certain product, use of software, etc.)
Selling a subscription (for software, service, application, service).
Commission model.
Royalty for use (franchise).
Advertising (most often embedded in digital products - online publications, applications).
White label sales (production of third-party brand products).
Mixed type.
Recommended articles on this topic:
How to Calculate Conversion: 3 Proven Options
Sales Triggers That Have Never Failed
How to get contacts from a client: the most effective meth