The "life cycle" of a client
CJM (Customer Journey Map) is often confused with the concept of the Customer Life Cycle.
The essence of these terms is completely different. The main difference is that the customer journey is considered from the consumer's point of view, while the customer life cycle is analyzed from the company's point of view. The second concept has more in common with the sales funnel. Here, the focus is on the actions that the business believes the customer should take.
The "life cycle" of a client
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The buyer lifecycle is an expanded and more detailed version of the sales funnel.
Typically, it includes the following steps:
brand awareness: the customer first saudi arabia phone data saudi arabia phone data learned about the company through recommendations from friends, advertising or independent research;
potential buyer: the consumer actively communicates with the company's Internet resource, social networks, etc., adds products to the favorites category;
buyer: first purchase made (or purchases occur occasionally);
regular customer: actively purchases the company's products again;
company advocate: the client constantly uses the company's product and is willing to recommend it to his circle of friends, on social networks, etc., without any personal benefit.
The customer life cycle may correspond to the stages of their "movement" to purchase. But it and the sales funnel should be considered as two separate tools with different purposes.
The "life cycle" of a client
Source: shutterstock.com
Visualization of the customer journey allows you to accurately direct consumers to target content. As a result, the target audience will move through the stages of the sales funnel.
In turn, CJM is focused on analyzing customer emotions and perceptions, assessing the quality of