WooCommerce SEO for your online shop

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Anyone who runs a WooCommerce online shop knows that more traffic usually means more sales. Generating traffic is therefore at the top of the to-do list for many shop operators. The best organic way to get more traffic is search engine optimization (SEO). We'll explain how WooCommerce SEO works in this article.

Only what can be found can be bought. Between algorithms, Denglisch technical terms and Google updates, it is not necessarily easy to find the right strategy. So what is important in SEO for online shops? And how do you implement it in WooCommerce? We name the eight most important measures, from the right product description to loading speed.

How does SEO work?
“SEO” stands for “Search Engine Optimization” . This refers to various techniques and strategies that help to place a website as prominently as possible in the results list for certain queries in search engines such as Google . Prominent means: on the first page, ideally right at the top.

Google is relatively selective and takes many different factors into bc data indonesia account, such as content quality, keywords, website structure, backlinks or usability. Google always tries to direct users to the websites that are most relevant to their search query. The algorithms used are also constantly updated and optimized.

Placing your own website at the top of the search engine results page (SERP) can therefore be a very complex undertaking, especially for online shops with WooCommerce.

Create a WooCommerce online shop
Are you still planning your online shop with WordPress and WooCommerce? Then read our two e-books Creating online shops with WooCommerce and getting more traffic with the SEO audit . They will tell you more about the most important techniques and strategies.

What is WooCommerce?
WooCommerce is a free e-commerce plugin for WordPress . It is open source, so it is easily accessible to everyone, and has now become the leading e-commerce shop system. It is currently used by more than three million websites around the world.

In practice, WooCommerce is characterized by the fact that it is very simple and versatile. With just a few clicks, you can transform your WordPress website into a fully equipped online shop. The plugin is modular and, like WordPress, also offers its own plugins and themes . WooCommerce itself is basically "just" the technical basis for your e-commerce shop.

Do you want to know whether WooCommerce is suitable for your shop? Then you should take a look at our article WooCommerce: The advantages & disadvantages of the popular shop plugin .

What is important for WooCommerce SEO?
It is particularly essential for online shops to be listed as high as possible in the search engine results. This is because the higher up a shop is listed, the more potential buyers will find their way to the goods and services offered.

WooCommerce is equipped with a number of technical and structural features that are search engine friendly and support SEO optimization. This gives WordPress users who implement their online shops with WooCommerce an advantage in the SEO game. However, additional adjustments are absolutely necessary if you want your shop to top the results list.

We'll take a closer look at the specific adjustments you can make. First, let's take a quick look at the factors that Google places particular importance on when ranking online shops.

ranking factors for online shops
Although Google itself does not explicitly reveal which of the more than 200 ranking factors are really relevant, there are some that have proven themselves in practice and are recognized by experts. The focus is primarily on technical SEO.

Some important ranking factors for e-commerce shops in 2023 are:

crawlability
links
Content (keywords)
Structured data
URL structure
Pagespeed
User experience (e.g. breadcrumbs)