How does Smart Content work?
Posted: Sun Jan 12, 2025 5:20 am
Smart Content adapts to the characteristics of the person who consumes it. The purpose of this dynamic content is to make the experience even more personalized and relevant for the user.
To better understand the use of Smart Content austria phone data we can take as an example two companies that have made personalization a predominant feature of their service, Netflix and Spotify.
Both services, one offering music, the other video on demand, learn about users' interests and preferences and propose similar content or genres. This type of personalization makes content that was previously static become dynamic to adapt to user preferences.
Marketing is also starting to introduce elements of personalization, using user data in marketing campaigns.
Within the database, contact data can be used to segment lists of users with certain characteristics to whom personalized content will then be sent.
Among the most effective marketing strategies that use dynamic content the most is certainly email marketing followed by content disseminated by the website.
In fact, an email recipient can receive a personalized message thanks to marketing automation and a site visitor will see personalized web pages thanks to Smart Content.
To generate and insert Smart Content into a web page or site, you need to have some technical elements such as a marketing database or a CRM system, set up some rules and have a platform of integrated marketing tools.
To better understand the use of Smart Content austria phone data we can take as an example two companies that have made personalization a predominant feature of their service, Netflix and Spotify.
Both services, one offering music, the other video on demand, learn about users' interests and preferences and propose similar content or genres. This type of personalization makes content that was previously static become dynamic to adapt to user preferences.
Marketing is also starting to introduce elements of personalization, using user data in marketing campaigns.
Within the database, contact data can be used to segment lists of users with certain characteristics to whom personalized content will then be sent.
Among the most effective marketing strategies that use dynamic content the most is certainly email marketing followed by content disseminated by the website.
In fact, an email recipient can receive a personalized message thanks to marketing automation and a site visitor will see personalized web pages thanks to Smart Content.
To generate and insert Smart Content into a web page or site, you need to have some technical elements such as a marketing database or a CRM system, set up some rules and have a platform of integrated marketing tools.