Starting a multilingual e-commerce means first of all doing an international SEO analysis, because you need to, through the SERP , study the competitors who are positioned best on the different search engines in the countries where you want to position your multilingual e-commerce.
Furthermore, it is necessary to investigate the SEO-optimized contents and the keywords used to position themselves on the search engine, then make sure to create contents that can surpass those of competitors with the keywords most used by users in the reference countries.
Finally, it is a good idea to add subdomains with the extension of the country where you want to sell your products. This is a very appreciated aspect by users who will gladly return to australia phone data your e-commerce site to buy your products.
Content planning and creation
In the planning phase of the SEO strategy, a first step to take is the creation of contents translated into the various languages planned for your e-commerce.
It is important to rely on a copywriter who is a native speaker or who in any case knows well the language and culture of the country you want to reach through content that can always satisfy your users.
Do not rely on automatic translation tools because the contents not perfectly translated will not allow you to position yourself at best, in this sense it is useful to use different keywords for each country.
This will allow you to establish a relationship of trust and reciprocity with foreign users, consequently you will obtain greater conversions.
Tag hreflang: what is it?
The hreflang Tag is an important SEO setting that must be implemented in multilingual sites. It is an HTML attribute to be inserted in pages that have been translated into different languages and is used to specify the language and geographical target of one or more pages of a website and in this case of an e-commerce.