Email segmentation is one of the strategies

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This dataset utilised the Parliamentary constituency shapefile to simply link to the variable. However, if you wanted to work out which constituency each of your customers belonged to then the territories wizard (using the technique from the German example earlier) applied to that data would produce a selector variable taiwan telephone number indicating which constituency each customer belonged to that could then be visualised using that shapefile (this needs to use the actual geographical version and not the hexagonal one!).

Conclusion
This blog has shown that we can classify our customers, or data points, into which shape they belong to and then generate maps on those metrics. The generality of the technique means that we can use standard shapefiles from different sectors (e.g. political, healthcare etc), or customised one based on useful marketing analytical location results such as drivetime.

In 1978, Gary Thuerk created the first ever marketing campaign to be sent out via electronic mail. 45 years on, email marketing is still very much a relevant tool in every marketer’s toolbox (or should we say inbox), and isn’t going anywhere any time soon. There are more than 4 billion email users worldwide, and every inbox receives its fair share of the 347.3 billion emails sent every day. With numbers like these, the odds are stacked against you when it comes to your email marketing striking a chord with your would-be customers and clients. But as the number of emails and emailers rises, so too does the amount of technology at our disposal to tip the odds in our favour.



Used to make sure you’re getting the right messages to the right people, by segmenting your email subscribers into groups based on their attributes. This increases your chances of getting exactly the right information into someone’s inbox that’s likely to engage and convert them. Ready to get started.