How to repurpose your content for PR
Posted: Sun Dec 22, 2024 4:49 am
Be cost-effective - The benefit of PR is that it doesn’t need to cost the earth. A simple press release or reach out to an established journalist or blogger could get traction.
Content marketing is an important part of a digital PR campaign. The apex usa whatsapp number more your content is shared and found, the more your reputation and status as an authority begin to grow.
Content you have already written can be transformed into different content formats and shared or published on a different platform by repurposing.
For example, a single blog post can be repurposed into several other types of content such as:
Infographic
Expanded guest blog
An article in the local newspaper
Article in a trade publication
LinkedIn article
Social media post
Short video
In this way, one piece of content can be transformed to serve multiple sources that can be shared to help promote and grow your reputation. It’s not simply rewriting the content, but continue adding value and reinforcing your voice as an authority.
Content marketing is an important part of a digital PR campaign. The apex usa whatsapp number more your content is shared and found, the more your reputation and status as an authority begin to grow.
Content you have already written can be transformed into different content formats and shared or published on a different platform by repurposing.
For example, a single blog post can be repurposed into several other types of content such as:
Infographic
Expanded guest blog
An article in the local newspaper
Article in a trade publication
LinkedIn article
Social media post
Short video
In this way, one piece of content can be transformed to serve multiple sources that can be shared to help promote and grow your reputation. It’s not simply rewriting the content, but continue adding value and reinforcing your voice as an authority.