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As time goes by, the user begins to become familiar with your brand and, if you have been good enough, they will begin to perceive you as an expert in the sector and will begin to trust you. They will then begin to follow you on social media or periodically read your blog. The next step is the phase in which the user seriously considers the purchase. Before that, however, he will also make a brief comparison with your competitors. Therefore, it is very important in the previous phases to make him understand what the benefits are if he buys from you and to make him understand why only you can offer him a better product or .


Finally, we reach the neck of the funnel: the purchase which is the main paraguay number screening objective of your company. Once you have converted a user into a lead, it also becomes important to add a subsequent phase: the loyalty phase . In fact, once the user purchases, he checks if all his expectations have been met and, if so, he will be inclined to purchase again and in the future will also recommend your brand to his acquaintances. Having explained the main points of the marketing funnel, let's discover its advantages. marketing-funnel-and-its-advantages What are its advantages? The marketing funnel simplifies the path of your potential customer and allows you to “follow” them more easily.