collecting customer data and need
Posted: Tue Jan 07, 2025 8:32 am
“I’ve largely retreated to mass marketing instead of data-driven marketing because customer behavior is changing so fast I can’t trust my historical data and models,” a CMO recently told McKinsey. Moving quickly and failing can be scary, but it also means you get real data in relatively real time from your real audience. 2. Integrated data makes it easier to strategize. Large companies often struggle with data silos, Shaul said. Clients may come to him with “eight different systems for
to bring it into one that’s accessible to the marketers.” Chitwood had russia number screening
a similar experience. “You’d be surprised,” he said. “Even super large companies don’t always have it all together in terms of actually having data available.” “Even super large companies don’t always have it all together in terms of actually having data available.” At EA Sports, for example, data on how customers played games was presented to the product teams, but not to marketers, Chitwood said. Marketers had trouble getting insight into how customers were actually using the product. Once the teams shifted their workflows to start sharing data, “it opened up a lot of insights on how to market to the audience better,” he said.
to bring it into one that’s accessible to the marketers.” Chitwood had russia number screening
a similar experience. “You’d be surprised,” he said. “Even super large companies don’t always have it all together in terms of actually having data available.” “Even super large companies don’t always have it all together in terms of actually having data available.” At EA Sports, for example, data on how customers played games was presented to the product teams, but not to marketers, Chitwood said. Marketers had trouble getting insight into how customers were actually using the product. Once the teams shifted their workflows to start sharing data, “it opened up a lot of insights on how to market to the audience better,” he said.