Stores and platforms for a holistic brand experience

[nurmohammadkhan]

Transforming the automotive brand experience by meeting customers' digital purchasing expectations
The Covid-19 pandemic has changed the way retail is organized: dealerships and showrooms have had to evaluate contactless solutions for navigation, customization, test drives and delivery and are now faced with the urgency of maintaining those innovations that have, in fact, improved the shopping experience and reduced friction for potential buyers.



One of the biggest challenges dealerships and showrooms face is that they often luxembourg whatsapp resource lack the infrastructure to integrate online and offline data.

Transforming brick-and-mortar locations into modern spaces that function as true brand experience centers is an important part of retail innovation: places where people can learn more about the brand and vehicles, using devices that are ready for VR, AR, video and interactive content . Enhancing brick-and-mortar stores with virtual technology solutions serves to meet customer expectations while establishing a strong online presence for the brand .

The platforms ( sites , apps , social channels ) of automotive companies, dealers and showrooms, in addition to being easy to navigate , should be able to create holistic and on-brand digital experiences , and should ensure an in-store experience corresponding to that offered by digital touchpoints.

Finally, in an increasingly connected and fluid communication system, mobile experiences cannot be overlooked and should be designed with native logic in mind from the very beginning and not through subsequent adjustments.



“Back to the Consumer”: An Omnichannel Approach to Simplify the Purchasing Journey
If automotive market players want to convince their customers, they must move to an omnichannel approach that follows, reflects and simplifies the consumer purchasing journey. Tools and strategies are therefore needed to:

map a user's identity across devices and digital channels .
use this information to synchronize online and offline behaviors .
develop a deep understanding of your customers from data .
Even in the automotive sector, building an effective brand experience means creating coherent and cohesive paths on digital touchpoints throughout the customer journey. The best way, once again, is to “ go back to the consumer ” , study their habits and purchasing patterns, strive to understand their needs and difficulties, and tune into their desires.