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Avoid calling out characteristics that recipients haven’t intentionally shared, like demographics you identify them by for targeting purposes, for example. Here’s an example from jewelry company Ana Luisa: Create a sense of urgency Consider the fleeting instant you spend debating opening an email. Even if you believe that email contains something valuable, without presenting a pressing reason to investigate, it may simply lose out to the other things vying for your attention. Both


that it’s time-sensitive in only eight words can be tricky, but it’s a skill netherlands number screening worth mastering. Here’s an example from Athleta, an athleticwear company: Subject Line Grading Tools Because crafting subject lines is a nuanced craft that requires a bit of fussing over, it can be daunting, but checking your work has never been easier. Subject line grading tools evaluate the quality of your copy, and a number of them are free and offer a variety of features. This Influencer Marketing Hub article lists, compares, and contrasts the best options. Conclusion You can only bring about improvements in a host of critical, subsequent email metrics — like click-through rate, for example — if your emails are being opened in the first place.