SEO positioning is essential
Posted: Tue Jan 07, 2025 6:53 am
Audio has made its way into digital marketing , occupying an important space in the different scenarios proposed by new technologies. Social networks have entered the game and have consolidated their interest in incorporating voice among their functionalities.
We can see this in different cases, from Clubhouse to Twitter Spaces or Instagram voice rooms. In addition, according to recent studies, it is estimated that more than 20% of queries on Google or Android devices are made by voice . Likewise, 31% of smartphone users use voice at least once a week and sales of such assistants continue to increase.
Podcast listening and the use of smart speakers are also growing year after year. In fact, the number of Spaniards with a smart speaker at home has increased significantly, from 6.2% in 2019 to 12.4% in 2020.
Three keys to keep in mind when developing audio strategies
In this context, Rebold presents a series of keys for companies to redirect their strategies by focusing on voice marketing.
SEO positioning is essential in any digital field because it is what helps afghanistan phone number us stand out, excel, and make users choose us instead of our main competitors.
However, these are not the same strategies as those that must be applied in an online media outlet. “We must not forget that voice searches require a different SEO strategy than mobile-optimized blogs and local SEO. The results will speak for themselves once an appropriate voice search strategy is employed,” says Belén Naz, from Rebold.
2. You have to set goals
We need to be very clear about our goals when we embark on the world of audio. Depending on what it is, we will choose one channel or another to develop our voice marketing.
Podcasts, for example, are effective in generating brand awareness, engagement and even nurturing potential customers . “They are useful for converting loyal customers and building a consistent community around the brand. With them, it is possible to generate traffic to a website and even monetize content and obtain profitability,” says Naz.
3. Getting greater engagement is possible with audio
According to a Google study, audio content produces 60% more brand recall and 52% more interest among users. In fact, the emotional bond achieved with this type of content is greater than that achieved with text, for example. In short, it is useful for generating a community around the brand in question.
Rebold stresses that this trend will continue to grow and revolutionize the world of marketing, forcing brands to develop strategies adapted to voice searches. At the same time, advertisers will have much more information about users , which will allow them to improve their
We can see this in different cases, from Clubhouse to Twitter Spaces or Instagram voice rooms. In addition, according to recent studies, it is estimated that more than 20% of queries on Google or Android devices are made by voice . Likewise, 31% of smartphone users use voice at least once a week and sales of such assistants continue to increase.
Podcast listening and the use of smart speakers are also growing year after year. In fact, the number of Spaniards with a smart speaker at home has increased significantly, from 6.2% in 2019 to 12.4% in 2020.
Three keys to keep in mind when developing audio strategies
In this context, Rebold presents a series of keys for companies to redirect their strategies by focusing on voice marketing.
SEO positioning is essential in any digital field because it is what helps afghanistan phone number us stand out, excel, and make users choose us instead of our main competitors.
However, these are not the same strategies as those that must be applied in an online media outlet. “We must not forget that voice searches require a different SEO strategy than mobile-optimized blogs and local SEO. The results will speak for themselves once an appropriate voice search strategy is employed,” says Belén Naz, from Rebold.
2. You have to set goals
We need to be very clear about our goals when we embark on the world of audio. Depending on what it is, we will choose one channel or another to develop our voice marketing.
Podcasts, for example, are effective in generating brand awareness, engagement and even nurturing potential customers . “They are useful for converting loyal customers and building a consistent community around the brand. With them, it is possible to generate traffic to a website and even monetize content and obtain profitability,” says Naz.
3. Getting greater engagement is possible with audio
According to a Google study, audio content produces 60% more brand recall and 52% more interest among users. In fact, the emotional bond achieved with this type of content is greater than that achieved with text, for example. In short, it is useful for generating a community around the brand in question.
Rebold stresses that this trend will continue to grow and revolutionize the world of marketing, forcing brands to develop strategies adapted to voice searches. At the same time, advertisers will have much more information about users , which will allow them to improve their