partners with lots of athletes, but the timing
Posted: Tue Jan 07, 2025 6:46 am
HelloFresh’s influencer work has even spread across the pond. They launched an influencer marketing campaign with British television presenter Davina McCall and 15 smaller British influencers in 2020. HotShot and the Patriots’ James Develin. The success: creative assets relevant at multiple key cultural moments One of our experts, Bellando, helped recovery drink HotShot develop a partnership with former New Englands Patriots player James Develin. The drink company
made this campaign special, Bellando said. The Patriots went to the Super kuwait number screening Bowl right after HotShot sealed the partnership, so Develin’s content felt relevant — and authentic. He was “really using it in real life,” Bellando said. And it worked — or at least, the Patriots won the Super Bowl! After the win, the HotShot team was able to repurpose content from Develin in their social feeds to celebrate. They did something similar when Develin retired from football in May 2020. A benefit of these long-term partnerships is “how versatile the content can be,” Bellando said. “We were able to [re-]use this footage and these videos.” 4 key types of influencers To do successful influencer marketing campaigns like the ones above, you need influencers.
made this campaign special, Bellando said. The Patriots went to the Super kuwait number screening Bowl right after HotShot sealed the partnership, so Develin’s content felt relevant — and authentic. He was “really using it in real life,” Bellando said. And it worked — or at least, the Patriots won the Super Bowl! After the win, the HotShot team was able to repurpose content from Develin in their social feeds to celebrate. They did something similar when Develin retired from football in May 2020. A benefit of these long-term partnerships is “how versatile the content can be,” Bellando said. “We were able to [re-]use this footage and these videos.” 4 key types of influencers To do successful influencer marketing campaigns like the ones above, you need influencers.