“We launched Solimar at this time so marketers can fully take advantage of those opportunities on the open Internet. Solimar’s transparent, cross-channel accuracy and precise measurement capabilities stand in stark contrast to the limitations of the Walled Gardens.”
, marketers are increasingly turning to their own first-party data – data they’ve collected from their most loyal customers, often over a relationship spanning years or decades. Solimar makes it easy to upload this data and leverage advances in online identity, such as Unified ID 2.0, to engage their customers. At the same time, oman number data other large first-party data owners, such as retailers and third-party measurement companies, are increasingly making their data available to advertisers on the Solimar measurement marketplace. This allows advertisers to track the performance of their campaigns in relation to actual consumer actions.
“Solimar is the result of over two years of engineering work, and represents a major step forward in helping marketers make their most important decisions,” said Dave Pickles , co-founder and CTO of The Trade Desk. “This means that traders can focus on their strategic priorities and rely on Solimar for everything else. That’s because by adding planning and decision-making to every aspect of the buying cycle, Solimar acts on information in real time, ensuring that every decision is data-driven. In some ways, Solimar embodies everything I’ve learned about media buying over the past 15 years.”
Solimar will be launched today by The Trade Desk at a launch event in New York City featuring Jeff Green, CEO of The Trade Desk; Vinny Rinaldi, Managing Director, Head of Investments and Activation for Wavemaker at GroupM; and Joy Robbins, Chief Revenue Officer at the Washington Post. The event will also be available to watch via livestream .