What are good examples of successful employee advocacy campaigns?
" An employee sharing a photo of themselves working russian email address remotely on a laptop under a parasol in an exotic location and tagging their company can be far more impactful than the company simply stating it’s a great place to work. "
- Mischa McInerney
What is employee advocacy?
Employee advocacy is the promotion of a company by its employees. Employees can advocate for the brand through their own personal social media channels, or through word of mouth and other traditional networks. With 50% of employees already posting about their organizations on their channels anyway, it makes sense for organizations to leverage this opportunity
More than 30% of high-growth firms have implemented employee advocacy programmes, according to Neal Schaffer.
An employee advocacy program can be as simple as employees re-posting their organization’s posts, recommending its products or services, or creating their own posts to show the brand in a positive light.