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Website Changes: Actions such as new articles or announcements on a lead's website can indicate a company's current focus areas or upcoming initiatives. Hiring Changes: Changes in a company's hiring can signal growth, expansion into new areas, or shifts in strategy, all of which can provide valuable context for your marketing efforts. ‍ However, just like a detective's work, web scraping comes with its own set of challenges: Data Quality: The internet is vast and varied, and not all data is accurate or relevant. It's important


to verify and . Data Privacy and Legal Concerns: There are regulations and ethical japan number screening considerations around web scraping, and it's crucial to respect user privacy and adhere to all relevant laws and guidelines. ‍ Despite these challenges, web scraping can be a powerful tool for collecting third-party intent data. It can help you understand the broader market trends, identify new potential leads, and gain a more comprehensive view of your prospects' behaviors and intentions. The key is to use it responsibly and strategically, always respecting user privacy and data regulations. Ask an Expert: An Expert Marketing Perspective We caught up with Kristin, a growth marketer at MarketerHire with strong experience in B2B tech, e-commerce, and consumer tech.