How to do market research is not a trivial matter at all :
Posted: Tue Jan 07, 2025 5:35 am
Market research is the process of gathering information that a company conducts on its target audience and reference market using a series of methodologies and tools, today mostly digital.
Market research helps achieve a series of important objectives, such as verifying algeria whatsapp resource the success of a commercial proposal , accurately executing the iteration on an existing product (especially, as we will see, based on data analysis), correctly reading the way in which the brand is perceived . The importance of these objectives makes it easy to understand how the questions on " how to do market research " are permanently placed at the top of the priorities of marketing managers and business decision makers.
Digital channels have traffic flows that are incomparably larger in volume than traditional channels and are also much faster. For a marketing strategy (and digital marketing in particular) to be constantly updated in order to keep up with the speed with which customer habits change, it is necessary to base it on a solid foundation: complete, dynamic and timely market research .
it has to do with the possibility for the company to effectively communicate its value and derive benefits from it in terms of increased turnover.
The questions to ask – which we will try to answer in this article – then become the following: how to do market research that produces tangible results? How many and which steps must a company face to access the knowledge (relating to consumers, purchasing behaviors and the market) that it actually needs?
Market research helps achieve a series of important objectives, such as verifying algeria whatsapp resource the success of a commercial proposal , accurately executing the iteration on an existing product (especially, as we will see, based on data analysis), correctly reading the way in which the brand is perceived . The importance of these objectives makes it easy to understand how the questions on " how to do market research " are permanently placed at the top of the priorities of marketing managers and business decision makers.
Digital channels have traffic flows that are incomparably larger in volume than traditional channels and are also much faster. For a marketing strategy (and digital marketing in particular) to be constantly updated in order to keep up with the speed with which customer habits change, it is necessary to base it on a solid foundation: complete, dynamic and timely market research .
it has to do with the possibility for the company to effectively communicate its value and derive benefits from it in terms of increased turnover.
The questions to ask – which we will try to answer in this article – then become the following: how to do market research that produces tangible results? How many and which steps must a company face to access the knowledge (relating to consumers, purchasing behaviors and the market) that it actually needs?