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Monitoring customer interaction with your emails

Posted: Sun Dec 22, 2024 4:14 am
by phonenumber
Schedule your campaigns paying close attention to the preferences and behaviours of your segments. You must also adhere to data protection and privacy laws related to where your customers are based.
To create a seamless whatsapp saudi arabia custom experience, integrate your email marketing with other channels which keeps messaging consistent and helps build brand loyalty.
Keep a close eye on data so you can make refinements throughout the process. If you’re A/B testing this is especially important as you can adjust your strategy accordingly.
For more information read our beginner’s guide to getting started with email marketing.

We already touched on it above, but monitoring how customers engage with your email marketing is critical if you want to maximise conversions. Not only can you make changes to future campaigns, but also make changes to strategies that are underway.

Your analytics tool will be able to pull comprehensive, real-time data that offers you actionable insights. This can include:

Open rates
Engagement rates
Clickthrough rates
Bounce rates
Conversion rates
Unsubscribe rates
Device data
Location data

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Heatmaps
Data related to time and day
A/B testing results
Customer journey tracking
Each of these plays a huge part in refining the customer experience to help you turn customers into loyal brand advocates who are all too happy to keep spending money with you.