Nearly a quarter of CEOs worldwide have not given media interviews in the past 90 days.
Posted: Tue Jan 07, 2025 4:53 am
CEOs around the world have seen minimal growth in social media activity compared to last year.
Only 40% of CEOs have a presence on social media , and of these, only 17% actively post company-related information.
Media relations seem fine on paper , but the results tell a different story. Compared to 2020, more companies have suffered a reputation crisis in the past 12 months.
Most corporate websites do not comply with ADA requirements , and only 15% are fully compliant.
Companies are far from meeting optimal standards in terms luxembourg number data of user experience , with almost 45% not using video resources on their websites.
40% of the companies analysed do not mention their corporate values in any section of their website and approximately 20% make no reference to current cultural issues.
B2B companies are lagging behind when it comes to engaging with their audience , as they are less likely to interact with customers through their social media channels.
Brands continue to underperform across key website optimization metrics . Text-to-code and backlink-to-domain ratios are two of the worst-performing metrics. As are results for keyword trends, which have declined compared to 2020 data.
Companies are moving away from tag management software , custom conversion tracking, and the use of custom events and dimensions on their websites. This trend was first seen in 2020, and has accelerated by 10% during 2021.
Most companies still do not actively promote online events on their websites .
Download the Global Marketing Engagement Index 2021
Only 40% of CEOs have a presence on social media , and of these, only 17% actively post company-related information.
Media relations seem fine on paper , but the results tell a different story. Compared to 2020, more companies have suffered a reputation crisis in the past 12 months.
Most corporate websites do not comply with ADA requirements , and only 15% are fully compliant.
Companies are far from meeting optimal standards in terms luxembourg number data of user experience , with almost 45% not using video resources on their websites.
40% of the companies analysed do not mention their corporate values in any section of their website and approximately 20% make no reference to current cultural issues.
B2B companies are lagging behind when it comes to engaging with their audience , as they are less likely to interact with customers through their social media channels.
Brands continue to underperform across key website optimization metrics . Text-to-code and backlink-to-domain ratios are two of the worst-performing metrics. As are results for keyword trends, which have declined compared to 2020 data.
Companies are moving away from tag management software , custom conversion tracking, and the use of custom events and dimensions on their websites. This trend was first seen in 2020, and has accelerated by 10% during 2021.
Most companies still do not actively promote online events on their websites .
Download the Global Marketing Engagement Index 2021