Supercharge your digital marketing career
Posted: Sun Dec 22, 2024 4:11 am
There’s no better or faster way to break into the digital industry than with a digital marketing certification. DMI’s certified and industry aligned Professional Diploma in Digital Marketing will teach you the fundamentals of digital germany phone number list marketing, how to leverage AI in your marketing activities and cultivate soft skills. You will also understand email marketing, social media, SEO, content marketing, display and video advertising to develop and execute successful marketing campaigns in any industry.PPC advertising has always been a core part of any digital marketing strategy, and a perfect complement to SEO tactics.
However, with changes in users’ search behavior and the rise of AI-powered search, such as AI Overviews (previously known as Google Search Generative Experience, SGE), some marketers are beginning to question the value of PPC advertising. Nonetheless, it still remains a hugely important form of advertising for many brands.
What’s happening with PPC?
As well as the increasing importance of AI in search, there have been other noticeable changes recently in the search world. This has also led to several challenges, which we discussed recently on the DMI podcast. Let's look at six of the key challenges in more detail below.
However, with changes in users’ search behavior and the rise of AI-powered search, such as AI Overviews (previously known as Google Search Generative Experience, SGE), some marketers are beginning to question the value of PPC advertising. Nonetheless, it still remains a hugely important form of advertising for many brands.
What’s happening with PPC?
As well as the increasing importance of AI in search, there have been other noticeable changes recently in the search world. This has also led to several challenges, which we discussed recently on the DMI podcast. Let's look at six of the key challenges in more detail below.