The event began with a presentation by the
Posted: Tue Jan 07, 2025 4:25 am
On the morning of January 25, Callao City Lights hosted the second edition of the Artificial Intelligence Forum organized by the PublicidAD newspaper . This year, the event was held in a hybrid format in which, in compliance with all security measures, more than 150 people attended in person, while more than 500 Internet users followed the event through the newspaper's YouTube channel.
team, with Miguel Ángel Corrales , president and editor, and Sergio Buenvarón , director of Advertising and New Business. They were followed by Adrián Bertol , member of the Advisory Committee, among other responsibilities, at AI Network , who opened the Forum by emphasizing the importance that artificial intelligence is having today.
"Artificial intelligence is in absolutely everything; both in the conten lithuania number data of companies and in our daily lives. We are talking about something that is already moving the world and will continue to move it in the next ten years," he said.
Next up was Pilar Valcárcel , Country Manager at Taboola , who focused her presentation on analysing the evolution of content consumption . “AI has made it possible for content to find users. This represents a major advance in the advertising sector and in turn helps advertisers develop their campaigns more effectively,” she said.
Following her, Antonio Pajón , Head of Sales at RTB House , was in charge of presenting how AI works in campaigns through different technologies. “We recommend that brands work in secure environments. And depending on the consumer profile, the campaign impacts the consumer in one way or another,” he said.
team, with Miguel Ángel Corrales , president and editor, and Sergio Buenvarón , director of Advertising and New Business. They were followed by Adrián Bertol , member of the Advisory Committee, among other responsibilities, at AI Network , who opened the Forum by emphasizing the importance that artificial intelligence is having today.
"Artificial intelligence is in absolutely everything; both in the conten lithuania number data of companies and in our daily lives. We are talking about something that is already moving the world and will continue to move it in the next ten years," he said.
Next up was Pilar Valcárcel , Country Manager at Taboola , who focused her presentation on analysing the evolution of content consumption . “AI has made it possible for content to find users. This represents a major advance in the advertising sector and in turn helps advertisers develop their campaigns more effectively,” she said.
Following her, Antonio Pajón , Head of Sales at RTB House , was in charge of presenting how AI works in campaigns through different technologies. “We recommend that brands work in secure environments. And depending on the consumer profile, the campaign impacts the consumer in one way or another,” he said.