Through your website, whether email list providers in germany the customer makes a purchase or not. If a customer creates an account you will generally have their name, email address, address and payment details. You may also ask customers about their communication preferences during the sign-up process.
Cookies, web beacons and pixels can be used to collate information related to customer browsing and behaviours. This includes page views, visits, clicks, session duration, content viewed and interactions. This helps you create a more personalised experience for them by showing them more of what they engage with.
Email and SMS marketing is something your customers opt into, usually on your website, such as pop-ups or forms.
Social media engagement, such as how customers like, share and comment on your content on platforms such as Facebook, YouTube, Instagram, X and LinkedIn. Social media is also a great customer service tool.
In-store activities and purchases at point of sale, specifically if you have a loyalty program that can track what customers buy and when.
Surveys and feedback requests can be incredibly useful and help you gain valuable insights into customers’ experiences.
Mobile apps, much like your website, can collect data on browsing behaviours and purchase habits.
Customer service interactions can be used to gain information on customer preferences and perceptions. You can use it to turn a negative customer experience into a positive one.