inbox. 6.3% of emails lan
Posted: Sun Dec 22, 2024 3:59 am
d in spam folders, and 8% of emails are undelivered.*
North America leads the globe with an 87.9% deliverability rate.*
The UK and Australia top the country-wise data with deliverability rates as high as 98.8% and 98.7%, respectively.*
Managing email deliverability is getting harder, with 44% of marketers reporting Microsoft as the toughest mailbox provider for deliverability, followed by Gmail.*
Inbox placement rate (IPR), meaning the percentage of sent emails that reach the recipient inbox stood at 86%.*
email_marketing_statistics_infographic-deliverability
Mobile Device Email Marketing Statistics
People open their emails on mobile more than on desktops. Here are some interesting mobile email marketing statistics:
75% of Gmail users use their mobile device to access their accounts.*
One out of every 3 clicks in an email is registered on a mobile device.*
60% of people check their emails first thing in the morning on their smartphones.*
iPhone email app accounted for 29% of philippines whatsapp number free
email opens. Gmail was ranked second with a 28% open share.*
email_marketing_statistics_infographic_7
Email Unsubscribe Rates
Email unsubscribers show that your content is not really valuable to your audience. Data from multiple sources have suggested average unsubscribe rates:
The average unsubscribe rates vary between 0.07% and 0.2%;
The unsubscribe rates have fallen down to 0.03% in the past year;
Spam complaint rate has more than doubled to 0.07% during the same time, meaning more people are complaining rather than just unsubscribing.
Global Email Usage Data
If you want to know how many people use email worldwide, we’ve got some latest data. Here are the current global email user statistics:
Number of email users is set to cross 4.48 billion, a 3% increase from 2024;
People using emails are forecasted to grow by 8.2% in the next 3 years and hit 4.84 billion by 2027;
Personal users have multiple email accounts, with an average user having 1.86 accounts in 2022;
Apple Mail is the most popular email client worldwide with 58% market share, followed by Gmail (29%).
If you love numbers as much as we do, check out these fire articles:
North America leads the globe with an 87.9% deliverability rate.*
The UK and Australia top the country-wise data with deliverability rates as high as 98.8% and 98.7%, respectively.*
Managing email deliverability is getting harder, with 44% of marketers reporting Microsoft as the toughest mailbox provider for deliverability, followed by Gmail.*
Inbox placement rate (IPR), meaning the percentage of sent emails that reach the recipient inbox stood at 86%.*
email_marketing_statistics_infographic-deliverability
Mobile Device Email Marketing Statistics
People open their emails on mobile more than on desktops. Here are some interesting mobile email marketing statistics:
75% of Gmail users use their mobile device to access their accounts.*
One out of every 3 clicks in an email is registered on a mobile device.*
60% of people check their emails first thing in the morning on their smartphones.*
iPhone email app accounted for 29% of philippines whatsapp number free
email opens. Gmail was ranked second with a 28% open share.*
email_marketing_statistics_infographic_7
Email Unsubscribe Rates
Email unsubscribers show that your content is not really valuable to your audience. Data from multiple sources have suggested average unsubscribe rates:
The average unsubscribe rates vary between 0.07% and 0.2%;
The unsubscribe rates have fallen down to 0.03% in the past year;
Spam complaint rate has more than doubled to 0.07% during the same time, meaning more people are complaining rather than just unsubscribing.
Global Email Usage Data
If you want to know how many people use email worldwide, we’ve got some latest data. Here are the current global email user statistics:
Number of email users is set to cross 4.48 billion, a 3% increase from 2024;
People using emails are forecasted to grow by 8.2% in the next 3 years and hit 4.84 billion by 2027;
Personal users have multiple email accounts, with an average user having 1.86 accounts in 2022;
Apple Mail is the most popular email client worldwide with 58% market share, followed by Gmail (29%).
If you love numbers as much as we do, check out these fire articles: