It may be the talk of the town and set to change the network of networks as we know it, but CEOs don’t seem to care much about the ever-present metaverse . According to a recent global study by Gartner , 63% of CEOs believe the metaverse will not play a key role in the companies they lead.
Overall, CEOs view the metaverse as a seemingly insignificant technology (at least for now). 12% of CEOs believe that the metaverse will not play any role in the companies they lead or that this technology will not be applicable to their particular business.
nce , kuwait number data which is in their eyes the most important technology, followed by digitalisation.
According to CEOs surveyed by Gartner in their report, the most pressing issues for them at the moment are digitalisation and cybersecurity. These two issues are followed in terms of relevance by issues directly related to staff, such as talent retention (which are more important than financial issues such as profitability and cash flow).
CMOs' priorities have changed significantly over the past year
In addition, sustainability is making its way into the Top 10 priorities of CEOs for the first time. This topic specifically holds on to eighth place, significantly above the fourteenth position obtained in 2019 and the twentieth position achieved in 2015 .
“2022 is a year that has dramatically changed CEO perceptions ,” explains Mark Raskino, Distinguished Research Vice President at Gartner. “The pandemic has gradually brought to the surface a plethora of far-reaching social trends such as the need for changes in the workplace or the fragility of global supply chains. The war in Russia and Ukraine has also amplified macroeconomic factors, which are also having a major impact on CEOs, particularly inflation,” he adds.
On the other hand, 74% of the CEOs surveyed believe that companies' commitment to areas such as the environment and social issues contributes to making companies more attractive in the eyes of investors.
It is also worth noting that 62% of CEOs view inflation as a long-term problem that is not merely a present-day problem. And while 51% of CEOs are prepared to respond to inflation with price increases, 22% believe that increased productivity and efficiency can mitigate the impact of inflation on their business.