After being held in October 2020 and June 2021, Amazon has announced that its biggest shopping event of the year, Prime Day , will take place next July. Although there is no specific date yet, the company has announced in its latest earnings report that Prime Day 2022 will be held this July in more than 20 countries.
Along with Black Friday and Cyber Monday, Prime Day has become one of the key dates for companies to increase their sales, especially in the online channel, which is experiencing its best moment after the impact of the pandemic.
According to an internal Amazon report, nearly 33% of Spanish adults plan to make a purchase during Amazon Prime Day . This means that around 12.7 million people in our country will take advantage of the company's discounts during these days.
According to Jeff Bezos’ firm, this is “the largest two-day period ever for Amazon’s third-party sellers, nearly all of which are small and medium-sized businesses, growing even faster than Amazon’s retail business.”
Everything points to the fact that the trend will continue to rise in this new edition, which is why SMSpubli wants to offer SMEs 5 marketing tips so that they can make the most of this day and compete on equal terms with large companies.
1. Harness the power of SMS
SMS campaigns have an opening rate of approximately 98% , meaning that while with an email marketing campaign, 80% of your database never even sees the email, with an SMS you will only lose 2%.
A text message sent before or during Prime Day is the perfect way to let your customers know you're participating in the event and highlight your best-performing deals. Simply include a link in the SMS that takes your customers directly to your Amazon page.
It may be that your business does not yet have a sufficiently large database. In this case, there are companies that offer database rental services that you can reach through a text message and make your offers reach a much wider audience than usual.
2. Connect with your customers
Amazon Prime Day can be overwhelming for users , who don't know what deals they'll find, and for businesses, since Amazon doesn't offer sales support before or during the event.
You can always use services like Amazon Attribution to help you measure ad efficiency and generate analysis that gives you insight into how your external marketing channels impact purchase activity and sales performance, but there are also other types of tools necessary to boost brand awareness and encourage conversion.
can always create oman number data a landing page so that your customers can get more information , reply, or call your business directly during Prime Day. If you already have an active website, the event is the ideal time for your customers to know that you exist outside of the e-commerce giant.
Nearly 60% of Amazon users compare prices on other websites before making a purchase on Amazon during Prime Day. Therefore, a text message offer targeted based on your users’ interests will spark interest, regardless of where they are. You can also label your offer as a “Prime Day alternative” and by sending exclusive offers directly to your customers, you avoid competing with other sellers for positioning on Amazon.
3. Make sure you are the fastest
In today's world of Amazon Prime's next-day shipping, speed is king. The same goes for marketing - if you're too slow, your audience will be snatched away by the competition .
One of the great advantages of an SMS marketing campaign is that it has an immediate impact. In addition to an opening rate of almost 100%, most users read messages within a few minutes of receiving them.
The ability to quickly reach your target audience is not something to be overlooked, especially on key days when online shopping skyrockets, especially from mobile devices.